Who are you?

You are part of the conservation community and your responsibilities include environmental communication. Maybe you are involved with a land trust, waterkeeper, a watershed association, or a government conservation agency. Maybe you work for a local government that must comply with EPA stormwater regulations. Maybe you have a water blog or an environmental website. 

Either way, you know that good environmental communication — skillful use of writing and pictures — can help you succeed in raising awareness and leading people to new behavior.

Who am I?

I’m Eric Eckl, a water blogger and environmental communication consultant serving people like you. I have many years experience planning social marketing campaigns and other communications efforts — to raise awareness, raise money, influence policy, and change others’ habits.

I have appeared on CNN, been quoted in the New York Times, and raised millions of dollars for good causes. I frequently speak at technology, marketing, and environmental conferences.

What is Water Words That Work?

Water Words That Work is a water blog, which explores how the conservation community can be more successful whenever we set out to change everyday citizens’ minds and behavior. Water Words That Work re-orients nature protection and pollution control experts to the vocabulary and perspective of everyday citizens, and helps you translate your shoptalk into environmental writing that is clear and compelling to them.

By reading Water Words That Work, you will develop the communications skills you need for:

• Environmental writing for everyday citizens (not your professional peers)
• Planning social marketing campaigns
• Working with reporters and bloggers
• Preparing environmental websites and blogs
• Fundraising
• Speaking at public meetings and hearings
• Lobbying public officials