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Five Environmental Message Mistakes — and How To Avoid Them

March 8, 2010

You’ve heard the phrase “look before you leap.” But what does that mean when it comes to environmental writing and communications? First, a marketing urban legend about what can happen [...]

Introducing Earth Cinema Circle

October 8, 2009

Here’s an interesting new approach to environmental awareness: It’s the Earth Cinema Circle, which is basically a “book of the month” club except it’s movies… about the earth and the [...]

How About “Permanent Drought?”

July 15, 2009

I’ll be honest that I haven’t yet read the advance company of Heart of Dryness: How the Last Bushmen Can Help Us Endure the Coming Age of Permanent Drought, that [...]

Polluted Runoff Message Tutorial

July 9, 2009

American Rivers has published a free package of communications research and a multimedia tutorial for developing effective messages related to polluted runoff (they call it stormwater). Here’s how they bill [...]

Wow! Something from Microsoft I Actually Like

June 16, 2009

I’m still nursing a grudge against Microsoft about the whole Windows Vista fiasco, but I’m impressed with the collection of nonprofit “templates” they’ve posted on their Microsoft Office Online collection. [...]

How Ya Doin’? How Ya Doin’?

May 18, 2009

Over at the Frogloop blog, Allyson Kapin is sharing highlights from the latesteBenchmarks study. This document is a roundup of the online performance of various nonprofit organizations — you can [...]

Invitations, eCards, Party Ideas… and Raising Hell for the Man!

August 18, 2008

When it comes to influencing government officials, there’s just nothing quite as effective as an in-person protest or demonstration. So next time you’re thinking about organizing an event, why not [...]

Great Resources for Old and New Media

August 6, 2008

Here’s a great resource for your work with the old media. Kelly, with Black River Action Team, dropped me a note with this tip: Sign up as a source a [...]