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Free Webinar: “Your Website Doesn’t Matter: Why Email Still Rules Fundraising”

May 5, 2011

That’s the title of a free, upcoming webinar sponsored by the online do-gooders at Care2. Intrigued? You should be. Here’s the description of the event: Your website doesn’t matter and [...]

When Words Become The Pictures

April 27, 2011

If this doesn’t make you stop to think, I don’t know what will. It’s a tag cloud of the most common words used in advertisements for toys marketed to boys. [...]

Fun: Of Typography & Conviction

February 2, 2011

It’s so fun to watch these letters fly around, that’s easy to overlook the important message this gentleman is delivering. Typography from Ronnie Bruce on Vimeo.

Nine Words You Should Avoid… Or Should You?

January 21, 2011

My inbox is overflowing with heads up from Water Words readers about this post by Dan Gunderman on the Network for Good’s Blog: 9 Words for Nonprofits to Avoid 2011. [...]

Presentation: North Carolina’s “Rainmakers”

August 23, 2010

I sure enjoyed presenting for the NC Conservation Network’s “Rainmakers” program last week. As promised, here are PDF versions of the presentations. Water Words That Work Overview The Water Words [...]

Two Environmental Communications Jobs: Director and Associate

July 14, 2010

The Chesapeake Bay Trust (a client of Water Words That Work) has two openings for communications folks: A senior, director-level position and a more junior, associate level position. Development and [...]

Faces Catch More Eyes Than Maps

July 7, 2010

Conservationists love geography and we love maps, don’t we? I know I do. I have a vast collection of paper maps, and I am heavy, heavy, heavy user of Google [...]

Presentation: Water Words That Work

April 15, 2010

It was a great pleasure to deliver the Water Words That Work presentation to the Waterfront Partnership of Baltimore this week. As promised, here are the links to the presentations. [...]