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Spitfire: Create a “Story Bank”

October 30, 2009

Spitfire Communications, a PR firm focusing on do-gooder nonprofit types, has posted its latest e-newsletter, “Spitfire Sparks.” All of the articles are quite good, but one of them is great: [...]

Email is King, Long Live the King

October 28, 2009

Facebook is cool. Twitter is red hot. Blogging is not as cool as it used to be, but I still do it anyway. And Email rules. It rules. According to [...]

Can I Pick YOUR Brains for a Second?

October 26, 2009

Have you ever wanted to pre-test some important communications materials on some every day citizens before you release them to the public? Are you daunted by the cost, effort, and [...]

Blog Action Day: Polluters’ Spin Doctors Laid a Trap!

October 7, 2009

October 15 is Blog Action Today. I’m going to post more than a week in advance to try to prevent thousands of well-meaning bloggers all around the world from falling [...]

A Fundraising Trend Worth Preparing For

October 1, 2009

Here’s a “vote for your favorite cause” type of business fundraising effort. In this case, 21 water groups are competing to win $10,000 in cash from the New Belgium Brewery. [...]

AP: Facebook Fundraising Success Far From Certain

September 15, 2009

“…it’s far from certain that social networking will prove as effective as more traditional fundraising methods such as direct mail, telephone solicitation and even e-mails to past donors,” that’s according [...]

Talking About (Not) My Generation

September 11, 2009

According to the endlessly fascinating America’s Civic Health 2009 report, members of America’s “Millennial” generation (age 18 to 29) who are active in online social networks participate at higher rates [...]

Online Community: A Dual Edged Sword

September 10, 2009

Environmental science and policy professionals aren’t the only ones who have a habit of obscuring important information behind bad writing. Take this passage from America’s Civic Health Index 2009, for [...]