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Fundraising: Reaching Beyond the Summary

February 12, 2010

Charitable donations come from the heart –not the head, not the wallet. The World Wildlife Fund knows this — and so it seeks donations for its work in Mozambique by [...]

Here’s Some Nice Work

March 12, 2009

Source: puroticorico via Flickr Is there anything not to like about this radio PSA produced by the Wisconsin DNR? I can’t think of anything, really. It’s aimed at farmers and [...]

Closed Minds about “Open Space”

March 2, 2009

Image: yoodooallous via Flickr Open space is a word we use a lot — and I wish we wouldn’t. I recommend that you use “natural area” instead. Here’s an example [...]

Sequels: Never as Good as the Original

September 8, 2008

Widgets are a modern web marketing technique where you invite somebody to put your badge on their website. EPA reports that it’s first foray into the world of widgets, was [...]

She’s Manipulative, She’s a Mother

April 11, 2008

Farmers are an important but challenging audience for nature protection and pollution control people. Making up just 2% of the U.S. population, they have outsized influence on waters across the [...]

Free Advice for Some New Jersey Conservationists

April 9, 2008

I’ve had my eye on a local conservation group, Save Palmyra Cove Nature Park, for a while. They’re very skillful in their use of free Internet tools and they do [...]

Back to the Future: Save Barton Springs Animation

August 21, 2007

The Save Our Springs Alliance are the guardians of Austin’s Barton Springs, a giant spring-fed pool where families gather to swim, wade, escape the otherwise oppressive summer heat. The alliance’s [...]

Amy’s Got a Secret Admirer

July 12, 2007

I admire Amy Vickers‘ command of communications secret #3: Make your point before you prove your point. Her proficiency is on display in an Op Ed she had placed in [...]