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Wildlife Action Language IN, Wildlife Action Results OUT

February 25, 2010

There’s been quite a few public opinion polls and surveys lately which paint a distressing picture of waning public urgency around global warming. So when the Due Diligence Test Panel [...]

The Language of a Clean Energy Economy

February 10, 2010

So it’s heartening to see G.O.P spinmeister Frank Luntz applying his talents to advancing solutions to global warming instead of trying to stop them. He’s got a gift, so his [...]

Of Strange Bedfellows and Credible Messengers

February 9, 2010

So what do big polluters like Alcoa, American Electric Power, Chrysler, Dow, Duke Energy, and Shell Oil have in common with green groups like the Natural Resources Defense Council and [...]

Washington Post: Social Factors More Persuasive than Facts

December 9, 2009

Scientists who study the natural world can be uncomfortable with human’s basic irrationality. But for psychologists and scientists who study human behavior, it’s a fact of life. Yesterday, the Washington [...]

Blog Action Day: Polluters’ Spin Doctors Laid a Trap!

October 7, 2009

October 15 is Blog Action Today. I’m going to post more than a week in advance to try to prevent thousands of well-meaning bloggers all around the world from falling [...]

Awareness of Others’ Actions Matters More

September 25, 2009

Coal-fired power plants — America’s chief source of electricity — drink prodigious amounts of water and spew an enormous amount of air pollution that causes global warming and threatens the [...]

Fun: When Images and Words Collide

September 24, 2009

The floods in Georgia are nothing to laugh at, but this picture (via a friend of a friend on Facebook) is still quite funny, and I thought you would all [...]

But What Happens After “Whoa?”

September 10, 2009

The World Wildlife Fund is at it again — producing ads to raise environmental awareness in creative and visually striking ways. Check out this cool advertisement about the importance of [...]