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August 23, 2010
I sure enjoyed presenting for the NC Conservation Network’s “Rainmakers” program last week. As promised, here are PDF versions of the presentations. Water Words That Work Overview The Water Words [...]
July 7, 2010
Conservationists love geography and we love maps, don’t we? I know I do. I have a vast collection of paper maps, and I am heavy, heavy, heavy user of Google [...]
April 15, 2010
It was a great pleasure to deliver the Water Words That Work presentation to the Waterfront Partnership of Baltimore this week. As promised, here are the links to the presentations. [...]
March 18, 2010
This recent story from the Martinsburg Journal in West Virginia hits the spot! It’s a group effort to restore a raingarden after it was buried in snow for … more [...]
March 15, 2010
Here’s a clever ad from England for a folding electrical bicycle. Watch it and note the use of images and subtle psychological techniques to influence your perception of the gadget: [...]
March 15, 2010
Step Two of the environmental message method is “Find Foolproof Photos.” I think this stunning image qualifies. I was delighted to find this bit of wisdom accompanying the picture: Pretty [...]
March 12, 2010
Yup. This is cool. Click the image to see it in full size, it’s even cooler. And for good measure,”balance” is a word that works. This picture was posted in [...]
March 8, 2010
You’ve heard the phrase “look before you leap.” But what does that mean when it comes to environmental writing and communications? First, a marketing urban legend about what can happen [...]
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