Make a splash with your communications! Browse our catalog of services here.

Tradition: Some Beg to Differ

January 4, 2010

This bumper sticker neatly expresses some conventional wisdom of the conservation elite: Hunting and fishing aren’t just pastimes, they are “traditions.” Unfortunately, that seems to be a minority view, even [...]

A Facebook Phenomenon for California Parks

August 21, 2009

California’s budget crisis is boiling over and putting family experiences in natural areas at risk. In May, Governor Schwarzenegger proposed to close 220 parks. Responding to the threat, the California [...]

Environmental Poll: Public Mistrusts Absolutes

August 17, 2009

Photo courtesy ricardodiaz11 via Flickr The Alliance for Sustainable Fisheries has released the results of an environmental poll, conducted by Responsive Management, which finds “the public strongly wants the ocean [...]

Liar, Liar, Paddles on Fire!

May 11, 2009

Using environmental polls and surveys to evaluate the attitudes, language, and behaviors of the citizens you work with is a very smart thing to do, and it gets cheaper and [...]

Imitated, Flattered, Not Pleased

April 4, 2009

Well they say imitation is the sincerest form of flattery, but I’m quite grumpy to see this textbook application of my environmental communication message method: It’s an advertising campaign from [...]

Economy vs. Environment: Google Weighs In

March 23, 2009

Environmental organizations endlessly wring our hands over the conflict between the economy and the environment — and put an awesome amount of effort into “proving” the economic benefits of nature [...]

Selling To Their Customers, Instead of Themselves

March 9, 2009

As America becomes ever more urban and suburban, our fishing and boating habits are changing and the manufacturers in the industry have launched a significant marketing effort to attract new [...]

Why Fail to Prove What They Don’t Believe, When You Can Prove What They Will?

January 13, 2009

Source: Sensual Shadows Photography, via Flickr “Recreational saltwater anglers pumped more than $31 billion into the U.S. economy in 2006, with Florida, Texas, California, Louisiana and North Carolina receiving the [...]