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April 10, 2008
California’s water woes are the stuff of legend, and environmentalist Mindy McIntyre (California Planning and Conservation League) and bureaucrat Lester Snow (California Department of Water Resources) square off this week [...]
March 10, 2008
“If we could just impress upon everybody the magnitude of the crisis, they would rise up and demand that something be done about it!” That seems to be the underlying [...]
March 4, 2008
Could a well-run social marketing or environmental awareness campaign encourage enough people to work together to conserve water that it could dent the Georgia drought? I believe so, and here are my back-of-the-envelope calculations to back [...]
February 4, 2008
Waiting for a plane to Reno where I will speak at the National Water Conference later this week, I came across this curious advertisement from The Nature Conservancy of Illinois for a [...]
January 29, 2008
No, it’s not John Stewart funny fake news, it’s scary fake news – click the image above to see National Guardsmen handing out bottled water in a drought-stricken Southern California of the [...]
October 14, 2007
I’m back at my computer after spending a week in the Caribbean goofing off, and I’m going through the thousand + email messages that stacked up in my absence. Here [...]
October 1, 2007
“NBC reporters and producers went around the world reporting on challenges with H2O,” the Peacock network tells us about their special series “Thirsty Planet,” which aired on Nightly News with [...]
August 23, 2007
The Mott Foundation (disclaimer: A client of Beaconfire Consulting, my employer), a major charitable foundation, has decided to “stay the course” on its investments in freshwater protection and cleanup activities, [...]
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