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March 1, 2010
I don’t know a damn thing about the Liberty Mutual Insurance company or its products, but I do know their advertisements around the theme “responsibility” are pitch perfect. They nail [...]
February 25, 2010
There’s been quite a few public opinion polls and surveys lately which paint a distressing picture of waning public urgency around global warming. So when the Due Diligence Test Panel [...]
February 23, 2010
Advocacy work is hard, and so is raising money for it. The pool of potential donors for advocacy work is just flat out smaller than it is for other kinds [...]
February 12, 2010
Charitable donations come from the heart –not the head, not the wallet. The World Wildlife Fund knows this — and so it seeks donations for its work in Mozambique by [...]
February 11, 2010
Times are hard, so let’s talk about raising money. I’ve unleashed the Due Diligence Test Panel on 8 fundraising emails and webpages for water-related causes. In today’s post, I’ll compare [...]
February 9, 2010
So what do big polluters like Alcoa, American Electric Power, Chrysler, Dow, Duke Energy, and Shell Oil have in common with green groups like the Natural Resources Defense Council and [...]
February 5, 2010
In January, I pulled ten videos and print publications from EPA’s Nonpoint Source Outreach Toolbox and gave it to the Due Diligence Test Panel to review. This commercial from Kentucky [...]
February 4, 2010
This rather bleak “obituary” for a Minnesota lake that choked to death on phosphorous gets your attention and gets its point across, but is weaker than most at motivating those [...]
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