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October 26, 2010
J.W. at the U.S. Environmental Protection Agency circulated some startling information about how significant dog doo can be as a source of water pollution. Among the pile of facts and [...]
October 15, 2010
Today is Blog Action Day — an annual occasion where bloggers around the world unite to raise awareness of issues that blight humanity. After a couple of years banging the [...]
June 23, 2010
“An investment in our waterways is an investment in our future,” that’s the well crafted closing line for an otherwise puzzling and pointless commercial that the American Waterways Council is [...]
April 5, 2010
A fresh environmental issue survey from CNN/Opinion Research finds that a majority of Americans believe that the economy should take precedence over the environment. It wasn’t by a huge number [...]
March 25, 2010
“I can do small things every day that will make an impact on water pollution.” It’s such a simple statement, and it’s true. So why is it so hard to [...]
March 15, 2010
Here’s a clever ad from England for a folding electrical bicycle. Watch it and note the use of images and subtle psychological techniques to influence your perception of the gadget: [...]
March 8, 2010
You’ve heard the phrase “look before you leap.” But what does that mean when it comes to environmental writing and communications? First, a marketing urban legend about what can happen [...]
March 3, 2010
The two subject lines pretty much set the tone for all that follows: “Urge your legislators to lead Georgia into a Sustainable Future” blares the Georgia Environmental Action Network, “Coal [...]
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