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Vote For Clean Water: A Winning Picture

September 16, 2009

Here’s a classic “Foolproof Photo” I grabbed off the website of The Nature Conservancy. It shows how you can use photos to illustrate even relatively un-photogenic activities like voting and [...]

Presentation: Izaak Walton League and Save Our Streams

July 22, 2009

What an honor it was to deliver the opening keynote for the Izaak Walton League’s annual convention and help celebrate the 40th anniversary of Save Our Streams! As promised, you [...]

How About “Permanent Drought?”

July 15, 2009

I’ll be honest that I haven’t yet read the advance company of Heart of Dryness: How the Last Bushmen Can Help Us Endure the Coming Age of Permanent Drought, that [...]

Polluted Runoff Message Tutorial

July 9, 2009

American Rivers has published a free package of communications research and a multimedia tutorial for developing effective messages related to polluted runoff (they call it stormwater). Here’s how they bill [...]

Poll: Water is Important and “Sustainable” Requires Definition

May 12, 2009

Source: Editor B via Flickr Harris Interactive and BBC American have released their latest environmental poll. The poll contains a few noteworthy nuggets, but the top finding is a rerun: [...]

Environmental Writing: Awful Sign, Awesome Script

April 24, 2009

Whoa! Couldn’t these folks have come up with a better word than “excreta” for their sign? After all, the scriptwriters for the hilarious radio spot below didn’t have any trouble [...]

Water Awareness Video: Close, No Cigar

April 21, 2009

Here’s a video that has tons of potential — but doesn’t quite reach it. It’s an animation that depicts the horrific consequences that come from lack of access to clean, [...]

Imitated, Flattered, Not Pleased

April 4, 2009

Well they say imitation is the sincerest form of flattery, but I’m quite grumpy to see this textbook application of my environmental communication message method: It’s an advertising campaign from [...]