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Free Webinar: “Your Website Doesn’t Matter: Why Email Still Rules Fundraising”

May 5, 2011

That’s the title of a free, upcoming webinar sponsored by the online do-gooders at Care2. Intrigued? You should be. Here’s the description of the event: Your website doesn’t matter and [...]

When Words Become The Pictures

April 27, 2011

If this doesn’t make you stop to think, I don’t know what will. It’s a tag cloud of the most common words used in advertisements for toys marketed to boys. [...]

Fun: Of Typography & Conviction

February 2, 2011

It’s so fun to watch these letters fly around, that’s easy to overlook the important message this gentleman is delivering. Typography from Ronnie Bruce on Vimeo.

Nine Words You Should Avoid… Or Should You?

January 21, 2011

My inbox is overflowing with heads up from Water Words readers about this post by Dan Gunderman on the Network for Good’s Blog: 9 Words for Nonprofits to Avoid 2011. [...]

The Cobbler’s Kids Finally Have New Shoes!

November 22, 2010

In 2010, I have created some websites for my clients that I am really proud of, and I have worked some clients to explore cutting edge blogging and social media [...]

Faces Catch More Eyes Than Maps

July 7, 2010

Conservationists love geography and we love maps, don’t we? I know I do. I have a vast collection of paper maps, and I am heavy, heavy, heavy user of Google [...]

Environmental Communication Job: Wilderness Society VP

March 31, 2010

The Wilderness Society, in Washington DC, is seeking “an experienced, energetic and creative Vice President of Communications. Responsibilities include: …directing all communications related to the organization’s national and regional advocacy [...]

Sorry Charlie: “Average Advocacy” Fails the Tuna

March 29, 2010

Remember Charlie the Tuna? If you haven’t seen him on the air in while, it’s probably because he was caught and eaten long ago. Overfishing has decimated the Atlantic bluefin [...]