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Caught in the Wild: Words That Work

March 12, 2010

Yup. This is cool. Click the image to see it in full size, it’s even cooler. And for good measure,”balance” is a word that works. This picture was posted in [...]

Five Environmental Message Mistakes — and How To Avoid Them

March 8, 2010

You’ve heard the phrase “look before you leap.” But what does that mean when it comes to environmental writing and communications? First, a marketing urban legend about what can happen [...]

Presentation: Watershed Action Alliance of SE Mass.

March 3, 2010

It was a great pleasure to deliver the “Water Words That Work” presentation to the Watershed Action Alliance of SE Massachusetts yesterday. Thanks to you all for being so understanding [...]

Can You “Sustain” the Anger?

March 3, 2010

The two subject lines pretty much set the tone for all that follows: “Urge your legislators to lead Georgia into a Sustainable Future” blares the Georgia Environmental Action Network, “Coal [...]

Nice! Visualizing Environmental “Responsibility”

March 1, 2010

I don’t know a damn thing about the Liberty Mutual Insurance company or its products, but I do know their advertisements around the theme “responsibility” are pitch perfect. They nail [...]

The Language of a Clean Energy Economy

February 10, 2010

So it’s heartening to see G.O.P spinmeister Frank Luntz applying his talents to advancing solutions to global warming instead of trying to stop them. He’s got a gift, so his [...]

This Video Nails It! Or Does It?

February 2, 2010

Much of the pollution that is slowly choking the life out of the Chesapeake Bay originates far upstream, in communities where people have little emotional attachment to the bay and [...]

A Kick %$#@! Video from the Pacific Northwest

January 26, 2010

If you need to inspire people to step up to the plate as citizens and voice their support for nature protection and pollution control, take a look at this cheap, [...]