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March 1, 2010
I don’t know a damn thing about the Liberty Mutual Insurance company or its products, but I do know their advertisements around the theme “responsibility” are pitch perfect. They nail [...]
February 10, 2010
So it’s heartening to see G.O.P spinmeister Frank Luntz applying his talents to advancing solutions to global warming instead of trying to stop them. He’s got a gift, so his [...]
February 2, 2010
Much of the pollution that is slowly choking the life out of the Chesapeake Bay originates far upstream, in communities where people have little emotional attachment to the bay and [...]
January 26, 2010
If you need to inspire people to step up to the plate as citizens and voice their support for nature protection and pollution control, take a look at this cheap, [...]
January 21, 2010
This article from The Onion may very well be my very favorite reader tip ever. In this hilarious piece, the humorists deftly and precisely identify what really holds people back [...]
January 15, 2010
So I’ve always thought this “Weed and Feed” TV commercial produced by the city of Austin, TX and the Texas Cooperative Extensions is just terrific. So I was relieved to [...]
January 5, 2010
I’m not sure what you would call this thing. Is it a poster? A cut-out? A kiosk? Whatever it is, environmental communications professionals should imitate it. Behavioral and market research [...]
January 4, 2010
This bumper sticker neatly expresses some conventional wisdom of the conservation elite: Hunting and fishing aren’t just pastimes, they are “traditions.” Unfortunately, that seems to be a minority view, even [...]
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