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Presentation: North Carolina’s “Rainmakers”

August 23, 2010

I sure enjoyed presenting for the NC Conservation Network’s “Rainmakers” program last week. As promised, here are PDF versions of the presentations. Water Words That Work Overview The Water Words [...]

Environmental Writing: Thoughts on “Stewardship”

July 6, 2010

An email in my inbox had the provocative subject line “What do you think about the word ‘Stewardship’?” The reader is working with a production company and getting ready to [...]

Presentation: Water Words That Work

April 15, 2010

It was a great pleasure to deliver the Water Words That Work presentation to the Waterfront Partnership of Baltimore this week. As promised, here are the links to the presentations. [...]

Sorry Charlie: “Average Advocacy” Fails the Tuna

March 29, 2010

Remember Charlie the Tuna? If you haven’t seen him on the air in while, it’s probably because he was caught and eaten long ago. Overfishing has decimated the Atlantic bluefin [...]

Environmental Writing Job

March 17, 2010

Change.org is seeking a full-time Editor who will be responsible for leading Change.org’s Environment and Sustainable Food properties and turning them into a leading “Green” voice online – raising awareness [...]

Five Environmental Message Mistakes — and How To Avoid Them

March 8, 2010

You’ve heard the phrase “look before you leap.” But what does that mean when it comes to environmental writing and communications? First, a marketing urban legend about what can happen [...]

Presentation: Watershed Action Alliance of SE Mass.

March 3, 2010

It was a great pleasure to deliver the “Water Words That Work” presentation to the Watershed Action Alliance of SE Massachusetts yesterday. Thanks to you all for being so understanding [...]

Can You “Sustain” the Anger?

March 3, 2010

The two subject lines pretty much set the tone for all that follows: “Urge your legislators to lead Georgia into a Sustainable Future” blares the Georgia Environmental Action Network, “Coal [...]