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	<title>Water Words That Work - Blog About Environmental Awareness and Communication</title>
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	<link>http://waterwordsthatwork.com</link>
	<description>Make a splash with your communications! Environmental writing and photography advice and consulting</description>
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		<title>Caught in the Wild: Words That Work</title>
		<link>http://waterwordsthatwork.com/2010/03/12/cool-environmental-awareness-stun/</link>
		<comments>http://waterwordsthatwork.com/2010/03/12/cool-environmental-awareness-stun/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 10:49:30 +0000</pubDate>
		<dc:creator>Environmental Awareness Guru</dc:creator>
				<category><![CDATA[2. FoolproofPhotos]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6284</guid>
		<description><![CDATA[Yup. This is cool. Click the image to see it in full size, it&#8217;s even cooler. And for good measure,&#8221;balance&#8221; is a word that works.
This picture was posted in an article by the American Public Works Association, by the way.
]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The Environmental &#8220;Awareness&#8221; Paradox</title>
		<link>http://waterwordsthatwork.com/2010/03/10/environmental-awareness-paradox/</link>
		<comments>http://waterwordsthatwork.com/2010/03/10/environmental-awareness-paradox/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 10:00:29 +0000</pubDate>
		<dc:creator>Environmental Awareness Guru</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Social-Marketing]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6266</guid>
		<description><![CDATA[Let&#8217;s take a fresh look at a couple of tired old sayings you&#8217;ve probably heard a million times, and examine what they mean when comes to raising environmental awareness and encouraging everyday citizens to do their part to preserve the planet for future generations.
&#8220;Which comes first the chicken or the egg?&#8221;
In our world, this classic [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/03/10/environmental-awareness-paradox/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Up to $3 million in Grants for Social Marketing Available</title>
		<link>http://waterwordsthatwork.com/2010/03/09/environmental-awareness-grants-nfwf/</link>
		<comments>http://waterwordsthatwork.com/2010/03/09/environmental-awareness-grants-nfwf/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 10:05:43 +0000</pubDate>
		<dc:creator>Environmental Awareness Guru</dc:creator>
				<category><![CDATA[Opportunity]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Social-Marketing]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6262</guid>
		<description><![CDATA[If you&#8217;re active in Chesapeake Bay country, heads up! The National Fish and Wildlife Foundation is offering &#8220;small watershed&#8221; grants between $20,000 and $200,000 for for &#8220;building citizen-based resource stewardship.&#8221; (If you ask me, that sounds like code for social marketing). NFWF says they will award approximately $3 million in grants through this solicitation, so [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/03/09/environmental-awareness-grants-nfwf/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Environmental Message Mistakes &#8212; and How To Avoid Them</title>
		<link>http://waterwordsthatwork.com/2010/03/08/environmental-message-mistake/</link>
		<comments>http://waterwordsthatwork.com/2010/03/08/environmental-message-mistake/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 11:18:43 +0000</pubDate>
		<dc:creator>Environmental Awareness Guru</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[2. FoolproofPhotos]]></category>
		<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[TipsAndTools]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6249</guid>
		<description><![CDATA[You&#8217;ve heard the phrase &#8220;look before you leap.&#8221; But what does that mean when it comes to environmental writing and communications?
First, a marketing urban legend about what can happen if you don&#8217;t look before you leap: Enjoying healthy sales of its Nova automobile in the U.S., Chevrolet introduced it to Latin America &#8212; where it [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/03/08/environmental-message-mistake/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Pew: Internet tops Newspapers, Radio, as News Source</title>
		<link>http://waterwordsthatwork.com/2010/03/04/environmental-awareness-online/</link>
		<comments>http://waterwordsthatwork.com/2010/03/04/environmental-awareness-online/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 10:32:05 +0000</pubDate>
		<dc:creator>Environmental Awareness Guru</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[OnlineCommunity]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6208</guid>
		<description><![CDATA[
This is what I like to call &#8220;non point source information.&#8221; According to the latest survey from the Pew Internet and American Life project, more than 9 out of 10 Americans &#8220;graze&#8221; on news from multiple sources throughout the day.
The internet is now the third most-popular news platform, behind local and national television news and [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Presentation: Watershed Action Alliance of SE Mass.</title>
		<link>http://waterwordsthatwork.com/2010/03/03/environmental-awareness-training/</link>
		<comments>http://waterwordsthatwork.com/2010/03/03/environmental-awareness-training/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 14:12:12 +0000</pubDate>
		<dc:creator>Environmental Awareness Guru</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[2. FoolproofPhotos]]></category>
		<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6206</guid>
		<description><![CDATA[It was a great pleasure to deliver the &#8220;Water Words That Work&#8221; presentation to the Watershed Action Alliance of SE Massachusetts yesterday. Thanks to you all for being so understanding about the need to reschedule due to the great DC area blizzard.
Click the links below to download the presentations in PDF form.

Water Words That Work
The [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/03/03/environmental-awareness-training/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can You &#8220;Sustain&#8221; the Anger?</title>
		<link>http://waterwordsthatwork.com/2010/03/03/environmental-communication-email-critique/</link>
		<comments>http://waterwordsthatwork.com/2010/03/03/environmental-communication-email-critique/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 10:34:55 +0000</pubDate>
		<dc:creator>Environmental Awareness Guru</dc:creator>
				<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6110</guid>
		<description><![CDATA[The two subject lines pretty much set the tone for all that follows: &#8220;Urge your legislators to lead Georgia into a Sustainable Future&#8221; blares the Georgia Environmental Action Network, &#8220;Coal Ash is Hazardous to Our Health&#8221; warns Earthjustice.
I gave these electronic petitions (and four others) to the  Due Diligence Test Panel to evaluate. Board members [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/03/03/environmental-communication-email-critique/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Job: Development Director, Lake Champlain International</title>
		<link>http://waterwordsthatwork.com/2010/03/02/job-development-director-lake-champlain-international/</link>
		<comments>http://waterwordsthatwork.com/2010/03/02/job-development-director-lake-champlain-international/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 10:15:49 +0000</pubDate>
		<dc:creator>Environmental Awareness Guru</dc:creator>
				<category><![CDATA[Opportunity]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6134</guid>
		<description><![CDATA[Here&#8217;s an opportunity for those who like building strong conservation organizations and cold weather. That&#8217;s not me, but it might be you!
Lake Champlain International, Inc., a conservation nonprofit focusing on the improvement of Lake Champlain&#8217;s water quality and the restoration of its fisheries, seeks an experienced development professional to advance our mission by developing and [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/03/02/job-development-director-lake-champlain-international/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yes, We Exasperate People This Way</title>
		<link>http://waterwordsthatwork.com/2010/03/01/environmental-writing-humo/</link>
		<comments>http://waterwordsthatwork.com/2010/03/01/environmental-writing-humo/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 10:49:45 +0000</pubDate>
		<dc:creator>Environmental Awareness Guru</dc:creator>
				<category><![CDATA[Fun]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6152</guid>
		<description><![CDATA[
It&#8217;s true! We environmental professionals sometimes exasperate regular citizens by being sticklers for scientific language in everyday conversational contexts.
]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/03/01/environmental-writing-humo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nice! Visualizing Environmental &#8220;Responsibility&#8221;</title>
		<link>http://waterwordsthatwork.com/2010/03/01/environmental-awareness-article/</link>
		<comments>http://waterwordsthatwork.com/2010/03/01/environmental-awareness-article/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 10:21:02 +0000</pubDate>
		<dc:creator>Environmental Awareness Guru</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[2. FoolproofPhotos]]></category>
		<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6115</guid>
		<description><![CDATA[
I don&#8217;t know a damn thing about the Liberty Mutual Insurance company or its products, but I do know their advertisements around the theme &#8220;responsibility&#8221; are pitch perfect. They nail all four steps of the Water Words That Work method. Too bad they&#8217;re selling insurance instead of promoting environmentally responsible behavior. Here&#8217;s the rundown:

 Step [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/03/01/environmental-awareness-article/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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