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	<title>Water Words That Work - Blog About Environmental Awareness and Communication</title>
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	<link>http://waterwordsthatwork.com</link>
	<description>Make a splash with your communications! Environmental writing and photography advice and consulting</description>
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		<title>Of Strange Bedfellows and Credible Messengers</title>
		<link>http://waterwordsthatwork.com/2010/02/09/environmental-advertising-critique-2/</link>
		<comments>http://waterwordsthatwork.com/2010/02/09/environmental-advertising-critique-2/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 10:53:28 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Critique]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[Stick To YOUR Story]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=5982</guid>
		<description><![CDATA[
So what do big polluters like Alcoa, American Electric Power, Chrysler, Dow, Duke Energy, and Shell Oil have in common with green groups like the Natural Resources Defense Council and The Nature Conservancy?
We believe it’s time for Democrats and Republicans to unite behind bi-partisan, national energy and climate legislation that increases our security and limits [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>&#8220;Snowmaggedon&#8221; Forces Two Cancelations</title>
		<link>http://waterwordsthatwork.com/2010/02/08/environmental-awareness-disaster/</link>
		<comments>http://waterwordsthatwork.com/2010/02/08/environmental-awareness-disaster/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 15:35:55 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Presentation]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=5990</guid>
		<description><![CDATA[
Snowmaggedon, that&#8217;s what they&#8217;re calling the blizzard that hit the DC metro area this weekend, blanketing &#8220;World Headquarters&#8221; (my house) in about two feet of wet, heavy snow. Sadly, I will now miss my scheduled presentations in Maine and Massachusetts. I&#8217;ve never no-showed before, and I&#8217;m pretty upset about it. 
I extend my heartfelt apologies [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/02/08/environmental-awareness-disaster/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Your Water. Your Decision.</title>
		<link>http://waterwordsthatwork.com/2010/02/08/your-water-your-decision/</link>
		<comments>http://waterwordsthatwork.com/2010/02/08/your-water-your-decision/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 10:34:07 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Opportunity]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Social-Marketing]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=5974</guid>
		<description><![CDATA[
&#8220;Choice&#8221; is on the words that work list, and &#8220;decision&#8221; is a synonym. So that&#8217;s reason enough to alert you to the the &#8220;Your Water, Your Decision&#8221; toolkit. It&#8217;s an online tool that allows you to mix and match various types of information to produce an attractive and handy guide for local officials on steps [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/02/08/your-water-your-decision/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>A Flat Out Flop</title>
		<link>http://waterwordsthatwork.com/2010/02/05/environmental-awareness-flop/</link>
		<comments>http://waterwordsthatwork.com/2010/02/05/environmental-awareness-flop/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 10:31:35 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Social-Marketing]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=5965</guid>
		<description><![CDATA[
In January, I pulled ten videos and print publications from EPA&#8217;s Nonpoint Source Outreach Toolbox and gave it to the Do Diligence Sounding Board to review. This commercial from Kentucky was the biggest dud in the bunch.
Because I&#8217;m about to be so harsh, let me remind you why I&#8217;m doing this in the first place: [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Can You Scare Them Straight?</title>
		<link>http://waterwordsthatwork.com/2010/02/04/environmental-awareness-advertisement/</link>
		<comments>http://waterwordsthatwork.com/2010/02/04/environmental-awareness-advertisement/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 10:07:39 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Clean Water]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=5946</guid>
		<description><![CDATA[
This rather bleak &#8220;obituary&#8221; for a Minnesota lake that choked to death on phosphorous gets your attention and gets its point across, but is weaker than most at motivating those who see it to actually take some action. The ad is part of Minnesota Water&#8217;s &#8220;Let&#8217;s Keep It Clean&#8221; campaign.  
This month, I’m conducting [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/02/04/environmental-awareness-advertisement/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Two Environmental Communication Jobs</title>
		<link>http://waterwordsthatwork.com/2010/02/03/two-environmental-communication-jobs-2/</link>
		<comments>http://waterwordsthatwork.com/2010/02/03/two-environmental-communication-jobs-2/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 13:41:09 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Opportunity]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=5960</guid>
		<description><![CDATA[Online Advocacy Associate
The Natural Resources Defense Council is seeking an online advocacy associate to work in its Washington, DC office. NRDC is a national non-profit environmental organization with 1.3 million members and online activists. The online advocacy associate reports to the Director of Online Advocacy and plays an important role in coordinating and implementing the [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/02/03/two-environmental-communication-jobs-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>This Video Nails It! Or Does It?</title>
		<link>http://waterwordsthatwork.com/2010/02/02/water-blog-critique/</link>
		<comments>http://waterwordsthatwork.com/2010/02/02/water-blog-critique/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 10:45:09 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[2. FoolproofPhotos]]></category>
		<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Clean Water]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[Social-Marketing]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=5937</guid>
		<description><![CDATA[
Much of the pollution that is slowly choking the life out of the Chesapeake Bay originates far upstream, in communities where people have little emotional attachment to the bay and probably don&#8217;t even realize that their rivers and creeks end up there. The same goes for the Gulf of Mexico dead zone, Puget Sound in [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/02/02/water-blog-critique/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Reality TV meets Environmental Writing?</title>
		<link>http://waterwordsthatwork.com/2010/01/26/environmental-writing-experiment/</link>
		<comments>http://waterwordsthatwork.com/2010/01/26/environmental-writing-experiment/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 10:55:29 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[OnlineCommunity]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=5534</guid>
		<description><![CDATA[I thought this mashup of Big Brother and traditional journalism was silly at first, but upon reflection, it&#8217;s actually an important experiment. MSNBC is reporting the following:
Five journalists plan to lock themselves away in a French farmhouse with access only to Facebook and Twitter to test the quality of news from the social networking and [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/01/26/environmental-writing-experiment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Job: Environmental Communication Manager in Florida</title>
		<link>http://waterwordsthatwork.com/2010/01/26/job-environmental-communication-manager-in-florida/</link>
		<comments>http://waterwordsthatwork.com/2010/01/26/job-environmental-communication-manager-in-florida/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 10:27:47 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Opportunity]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=5908</guid>
		<description><![CDATA[The Southwest Florida Water Management District, a client, is seeking a communications manager to work in their Brooksville office (It&#8217;s in the Tampa metro area). The position focuses on marketing and education campaigns to change how residents care for their lawns. Here&#8217;s the summary of responsibilities:
Researches, develops, implements, and evaluates public information and education projects. [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/01/26/job-environmental-communication-manager-in-florida/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Kick %$#@! Video from the Pacific Northwest</title>
		<link>http://waterwordsthatwork.com/2010/01/26/environmental-communication-praise-2/</link>
		<comments>http://waterwordsthatwork.com/2010/01/26/environmental-communication-praise-2/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 10:24:45 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[2. FoolproofPhotos]]></category>
		<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Critique]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=5526</guid>
		<description><![CDATA[
If you need to inspire people to step up to the plate as citizens and voice their support for nature protection and pollution control, take a look at this cheap, homegrown video from the Cascade Land Conservancy. It&#8217;s fun to watch and makes its point clearly and cleverly. It&#8217;s a winner!
Here&#8217;s the &#8220;environmental message method&#8221; [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/01/26/environmental-communication-praise-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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