With the “Words That Work” in Step Four, we answer the question “is this a good cause?” In Step Five, we answer a different question your audience has: “What’s in it for me?”
The step is optional because it only suitable for pieces with several hundred words or more.
Tempting testimonials must be personal and honest. These stories must use the language that your audience would use, and you should use real faces and real names.
Sample Testimonials: Personal and Practical Benefits
Arrange for representatives of your target audience to explain what’s in it for them, not you! Find a farmer to say that responsible practices improve their crop yields. Recruit a business leader to say that a clean river helps them attract new customers. Enlist a pastor or minister to make the connection between conservation and their faith.
Sample Testimonials: Social Benefits
Have a representative of your target audience explain, in their own words, how taking this step for conservation enhanced their standing in the eyes of their peers. Here are some fictional examples:
Subscribe via RSS
Fan Our Facebook Page
Connect on LinkedIn