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	<title>Water Words That Work - Blog About Environmental Awareness and Communication &#187; Wildlife &amp; Water</title>
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	<link>http://waterwordsthatwork.com</link>
	<description>Make a splash with your communications! Environmental writing and photography advice and consulting</description>
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		<title>Fundraising: Reaching Beyond the Summary</title>
		<link>http://waterwordsthatwork.com/2010/02/12/environmental-writing-fundraising-critiques/</link>
		<comments>http://waterwordsthatwork.com/2010/02/12/environmental-writing-fundraising-critiques/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 10:52:51 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Critique]]></category>
		<category><![CDATA[Land & Water]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Wildlife & Water]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[conservation]]></category>
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		<category><![CDATA[Fundraising]]></category>
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		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6034</guid>
		<description><![CDATA[Charitable donations come from the heart &#8211;not the head, not the wallet. The World Wildlife Fund knows this &#8212; and so it seeks donations for its work in Mozambique by telling the story of one person who has benefited from it. That&#8217;s why the Due Diligence Test Panel described the email with words like &#8221;heartful,&#8221; [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Tradition: Some Beg to Differ</title>
		<link>http://waterwordsthatwork.com/2010/01/04/environmental-writing-examples/</link>
		<comments>http://waterwordsthatwork.com/2010/01/04/environmental-writing-examples/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 10:30:38 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Family & Water]]></category>
		<category><![CDATA[Wildlife & Water]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
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		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=5326</guid>
		<description><![CDATA[This bumper sticker neatly expresses some conventional wisdom of the conservation elite: Hunting and fishing aren&#8217;t just pastimes, they are &#8220;traditions.&#8221; Unfortunately, that seems to be a minority view, even among those who hunt and fish. In the Anglers’ and Boaters’ Attitudes Toward Various Messages that Communicate the Benefits of Fishing and Boating: Results of [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Environmental Poll: Public Mistrusts Absolutes</title>
		<link>http://waterwordsthatwork.com/2009/08/17/environmental-awareness-information/</link>
		<comments>http://waterwordsthatwork.com/2009/08/17/environmental-awareness-information/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 10:45:10 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Family & Water]]></category>
		<category><![CDATA[Salt Water]]></category>
		<category><![CDATA[Wildlife & Water]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
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		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=3641</guid>
		<description><![CDATA[Photo courtesy ricardodiaz11 via Flickr The Alliance for Sustainable Fisheries has released the results of an environmental poll, conducted by Responsive Management, which finds &#8220;the public strongly wants the ocean to be protected, but not with total marine closures.&#8221; The sponsors are upset about the establishment of some new protected ocean areas where all fishing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Marketing Grant $ from the National Fish and Wildlife Foundation</title>
		<link>http://waterwordsthatwork.com/2008/11/17/environmental-communications-grant/</link>
		<comments>http://waterwordsthatwork.com/2008/11/17/environmental-communications-grant/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 16:18:06 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Opportunity]]></category>
		<category><![CDATA[Wildlife & Water]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/2008/11/17/social-marketing-grant-from-the-national-fish-and-wildlife-foundation/</guid>
		<description><![CDATA[The pre-proposal deadline is coming up fast &#8212; but this just crossed my desk. The National Fish and Wildlife Foundation&#8217;s &#8220;Bring the Back the Natives&#8221; program is looking to fund initiatives that: &#8230; initiate partnerships with private landowners, demonstrate successful collaborative efforts, address watershed health issues that would lead to restoring, protecting, and enhancing habitats [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Help Heather Heal the Neuse</title>
		<link>http://waterwordsthatwork.com/2008/10/14/water-blog-reader-question-4/</link>
		<comments>http://waterwordsthatwork.com/2008/10/14/water-blog-reader-question-4/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 10:21:30 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Clean Water]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[Family & Water]]></category>
		<category><![CDATA[Interview-Guest]]></category>
		<category><![CDATA[Wildlife & Water]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
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		<guid isPermaLink="false">http://waterwordsthatwork.com/2008/10/14/help-heather-heal-the-neuse/</guid>
		<description><![CDATA[&#8220;Would you be willing to post our brochure on the blog and get some feedback?,&#8221; wrote Heather from the Upper Neuse River Basin Association in an email last week. But of course! The brochure is called &#8220;Keeping Our Waters Clean&#8221; and it&#8217;s intended to introduce landowners to the concept that they can restore streams and [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Ocean Activists Give Discovery Execs an Earful about Shark Week</title>
		<link>http://waterwordsthatwork.com/2008/06/01/environmental-communication-success-story-2/</link>
		<comments>http://waterwordsthatwork.com/2008/06/01/environmental-communication-success-story-2/#comments</comments>
		<pubDate>Sun, 01 Jun 2008 12:09:11 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[OnlineCommunity]]></category>
		<category><![CDATA[Salt Water]]></category>
		<category><![CDATA[Wildlife & Water]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/2008/06/01/ocean-activists-give-discovery-execs-an-earful-about-shark-week/</guid>
		<description><![CDATA[Photo courtesy The Lilac Breasted Roller, via Flickr According to a recent press release that came across my desk, a group of ocean activists recently gave Discovery Channel executives an earful about the channel&#8217;s annual &#8220;Shark Week&#8221; ratings blitz. The activists, concerned about dwindling populations of these animals, pressed the company to revisit how they depict [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2008/06/01/environmental-communication-success-story-2/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Not Fun: Fish Kill in Iowa&#8217;s Great Lakes Country</title>
		<link>http://waterwordsthatwork.com/2007/07/17/environmental-writing-opportunity/</link>
		<comments>http://waterwordsthatwork.com/2007/07/17/environmental-writing-opportunity/#comments</comments>
		<pubDate>Tue, 17 Jul 2007 11:58:22 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Wildlife & Water]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/2007/07/17/not-fun-fish-kill-in-iowas-great-lakes-country/</guid>
		<description><![CDATA[Out in Iowa&#8217;s Great Lakes country, somebody screwed up and now a bunch of fish are dying, slow, painful, needless deaths. PR pros call this a &#8220;teachable moment.&#8221; It&#8217;s a brief window of opportunity when the slow, incremental degradation of the natural world reveals itself to even casual observers. It&#8217;s some immediate, awful, tangible event [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2007/07/17/environmental-writing-opportunity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gimme a taste of my own medicine!</title>
		<link>http://waterwordsthatwork.com/2007/07/16/water-blog-critique-invitation/</link>
		<comments>http://waterwordsthatwork.com/2007/07/16/water-blog-critique-invitation/#comments</comments>
		<pubDate>Mon, 16 Jul 2007 12:01:46 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Critique]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Wildlife & Water]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
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		<guid isPermaLink="false">http://waterwordsthatwork.com/2007/07/16/gimme-a-taste-of-my-own-medicine/</guid>
		<description><![CDATA[I dish out the critiques of others&#8217; work pretty liberally on this here blog. But I&#8217;m ready to take it like a man, too. The Gulf Restoration Network is running a video contest, and I have prepared this little piece to submit. What do you think? How can I make it better? The deadline for [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2007/07/16/water-blog-critique-invitation/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Recommended Resource: Free Range Thinking</title>
		<link>http://waterwordsthatwork.com/2007/06/08/recommended-resource-free-range-thinking/</link>
		<comments>http://waterwordsthatwork.com/2007/06/08/recommended-resource-free-range-thinking/#comments</comments>
		<pubDate>Fri, 08 Jun 2007 15:05:23 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Critique]]></category>
		<category><![CDATA[TipsAndTools]]></category>
		<category><![CDATA[Wildlife & Water]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
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		<guid isPermaLink="false">http://waterwordsthatwork.com/2007/06/08/recommended-resource-free-range-thinking/</guid>
		<description><![CDATA[I&#8217;ve been saving this great picture for weeks, just waiting for the right moment to blog about it &#8212; but communications guru Andy Goodman beat me to it with a dead-on critique in his Free Range Thinking newsletter. But I won&#8217;t begrudge Andy for scooping me. I&#8217;ve been reading his newsletter for years and I&#8217;m [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2007/06/08/recommended-resource-free-range-thinking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Texas The State of Springs: More Videos Like This, Please</title>
		<link>http://waterwordsthatwork.com/2007/05/08/texas-the-state-of-springs-more-videos-like-this-please/</link>
		<comments>http://waterwordsthatwork.com/2007/05/08/texas-the-state-of-springs-more-videos-like-this-please/#comments</comments>
		<pubDate>Tue, 08 May 2007 15:23:10 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Critique]]></category>
		<category><![CDATA[Enough Water]]></category>
		<category><![CDATA[Land & Water]]></category>
		<category><![CDATA[Wildlife & Water]]></category>
		<category><![CDATA[awareness]]></category>
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		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
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		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/2007/05/08/texas-the-state-of-springs-more-videos-like-this-please/</guid>
		<description><![CDATA[Generally speaking, I frown on trying to squeeze an environmental education into news story soundbites or 30 second public service announcements, but an hour long documentary is something else entirely. The Texas Parks and Wildlife Department produced a striking and ambitious film this February that reminds me what a powerful educational tool video can be [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2007/05/08/texas-the-state-of-springs-more-videos-like-this-please/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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