Archive for the ‘OnlineCommunity’ Category

It was great pleasure to deliver the “Social Skills of Social Media” workshop at the Delaware National Estuarine Research Reserve today. Thanks to all of you for making it such a lively and fun day!

As promised, here are the presentations:

• Part 1: The Magic of Matching
• Part 2: Social Skills of Social Media I
• Part 3: Social Skills of Social Media II
• Part 4: Getting Started in Social Media, The Five Step Plan

Good luck setting up those Facebook, LinkedIn, and Twitter accounts everybody!!

Another dispatch from the “Picture is worth a thousand words” department — Techcrunch is reporting that Twitter users with a profile picture have, on average, 10 times more followers than those who don’t. Those with pictures average slightly more than 250 follower, while those who use a stock image have less than 30. This finding is noteworthy because Twitter is best known as the place to go for incredibly terse text messages (144 characters) at unbelievably high volumes.

For what it’s worth, I do have a Twitter profile picture and I have 226 followers, but I’ve only been making any kind of Twitter effort for a few weeks now. I should probably practice what I preach and replace my lovely “W” logo with my smiling face.

P.S. How on earth do we find the time to keep up with all this? Honest answer: I don’t know. Just doing my best.

P.P.S. How many of you are using Twitter? Are you accomplishing anything with it?

One of the big buzzwords in the marketing and pr fields is “convergence” – which refers to the techniques and cultures of traditional vs. social media merging together and blending. According to a new study from PR Newswire, the convergence trend continues. The company’s researchers find that a growing number of traditional journalists are using blogs and Twitter when researching stories:

The company also reports that 52% of the bloggers they surveyed considered themselves to a “journalist.” That surprises me, frankly, because I don’t consider myself to be a journalist. But I suppose that many people who once blogged for fun have shifted that activity to Facebook and the like — leaving the blogging for those of us who want to explore some topic in-depth and write more than 144 characters at a time.

Hat tip to TechCrunch for spotting the story — yes, another blog.

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