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	<title>Water Words That Work - Blog About Environmental Awareness and Communication &#187; Land &amp; Water</title>
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	<description>Make a splash with your communications! Environmental writing and photography advice and consulting</description>
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		<title>Fundraising: Reaching Beyond the Summary</title>
		<link>http://waterwordsthatwork.com/2010/02/12/environmental-writing-fundraising-critiques/</link>
		<comments>http://waterwordsthatwork.com/2010/02/12/environmental-writing-fundraising-critiques/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 10:52:51 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Critique]]></category>
		<category><![CDATA[Land & Water]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Wildlife & Water]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
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		<description><![CDATA[Charitable donations come from the heart &#8211;not the head, not the wallet. The World Wildlife Fund knows this &#8212; and so it seeks donations for its work in Mozambique by telling the story of one person who has benefited from it. That&#8217;s why the Due Diligence Test Panel described the email with words like &#8221;heartful,&#8221; [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Here&#8217;s Some Nice Work</title>
		<link>http://waterwordsthatwork.com/2009/03/12/environmental-writing-good-example/</link>
		<comments>http://waterwordsthatwork.com/2009/03/12/environmental-writing-good-example/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 10:51:49 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Clean Water]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[Land & Water]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=1061</guid>
		<description><![CDATA[Source: puroticorico via Flickr Is there anything not to like about this radio PSA produced by the Wisconsin DNR? I can&#8217;t think of anything, really. It&#8217;s aimed at farmers and it&#8217;s personal, credible, and crystal clear. Let&#8217;s see how it stacks up to the four steps of the Water Words That Work method: Step One: [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Closed Minds about &#8220;Open Space&#8221;</title>
		<link>http://waterwordsthatwork.com/2009/03/02/environmental-writing-thoughts-2/</link>
		<comments>http://waterwordsthatwork.com/2009/03/02/environmental-writing-thoughts-2/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 09:38:15 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[Land & Water]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/2009/03/02/closed-minds-about-open-space/</guid>
		<description><![CDATA[Image: yoodooallous via Flickr Open space is a word we use a lot &#8212; and I wish we wouldn&#8217;t. I recommend that you use &#8220;natural area&#8221; instead. Here&#8217;s an example that illustrates why: In their landmark &#8220;Language of Conservation&#8221; piece, the firms Fairbanks Maslin and Maullin and Public Opinion Strategies wrote, &#8220;In focus groups, voters [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sequels: Never as Good as the Original</title>
		<link>http://waterwordsthatwork.com/2008/09/08/environmental-communication-technique/</link>
		<comments>http://waterwordsthatwork.com/2008/09/08/environmental-communication-technique/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 10:45:40 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[Land & Water]]></category>
		<category><![CDATA[OnlineCommunity]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/2008/09/08/sequels-never-as-good-as-the-original/</guid>
		<description><![CDATA[Widgets are a modern web marketing technique where you invite somebody to put your badge on their website. EPA reports that it&#8217;s first foray into the world of widgets, was a success. The environmental tips, a brief update written in citizen-friendly language shares things you can do to protect nature and control pollution. It has [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>She&#8217;s Manipulative, She&#8217;s a Mother</title>
		<link>http://waterwordsthatwork.com/2008/04/11/environmental-writing-interview/</link>
		<comments>http://waterwordsthatwork.com/2008/04/11/environmental-writing-interview/#comments</comments>
		<pubDate>Fri, 11 Apr 2008 10:07:38 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Interview-Guest]]></category>
		<category><![CDATA[Land & Water]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[Farmers are an important but challenging audience for nature protection and pollution control people. Making up just 2% of the U.S. population, they have outsized influence on waters across the country and far out into the Gulf of Mexico. And nobody knows how to sweet talk a farmer into participating responsible conservation efforts better than [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Free Advice for Some New Jersey Conservationists</title>
		<link>http://waterwordsthatwork.com/2008/04/09/environmental-communication-suggestions-2/</link>
		<comments>http://waterwordsthatwork.com/2008/04/09/environmental-communication-suggestions-2/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 10:23:59 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[Family & Water]]></category>
		<category><![CDATA[Land & Water]]></category>
		<category><![CDATA[OnlineCommunity]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/2008/04/09/free-advice-for-some-new-jersey-conservationists/</guid>
		<description><![CDATA[I&#8217;ve had my eye on a local conservation group, Save Palmyra Cove Nature Park, for a while. They&#8217;re very skillful in their use of free Internet tools and they do a good job turning out citizens to work together to protect their beloved natural area. Now they&#8217;re weighing in on New Jersey Governor John Corzine&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Back to the Future: Save Barton Springs Animation</title>
		<link>http://waterwordsthatwork.com/2007/08/21/environmental-communication-review/</link>
		<comments>http://waterwordsthatwork.com/2007/08/21/environmental-communication-review/#comments</comments>
		<pubDate>Tue, 21 Aug 2007 07:59:11 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Clean Water]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[Land & Water]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/2007/08/21/back-to-the-future-save-barton-springs-animation/</guid>
		<description><![CDATA[The Save Our Springs Alliance are the guardians of Austin&#8217;s Barton Springs, a giant spring-fed pool where families gather to swim, wade, escape the otherwise oppressive summer heat. The alliance&#8217;s recent animation provides another example for me to deconstruct about the importance of calling everday citizens&#8217; attention to the future, and the mistake of trying [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>Amy&#8217;s Got a Secret Admirer</title>
		<link>http://waterwordsthatwork.com/2007/07/12/environmental-writing-discussio-2/</link>
		<comments>http://waterwordsthatwork.com/2007/07/12/environmental-writing-discussio-2/#comments</comments>
		<pubDate>Thu, 12 Jul 2007 15:15:57 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Critique]]></category>
		<category><![CDATA[Enough Water]]></category>
		<category><![CDATA[Land & Water]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/2007/07/12/amys-got-a-secret-admirer/</guid>
		<description><![CDATA[I admire Amy Vickers&#8216; command of communications secret #3: Make your point before you prove your point. Her proficiency is on display in an Op Ed she had placed in the Boston Globe last month. Called &#8220;Lawn Binge,&#8221; the piece compares America&#8217;s wasteful household irrigation to an alcohol abuse problem. The piece demonstrates that nature [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2007/07/12/environmental-writing-discussio-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Praise &#8212; and Questions &#8212; for WaterSmart MONTANA</title>
		<link>http://waterwordsthatwork.com/2007/06/04/praise-and-questions-for-watersmart-montana/</link>
		<comments>http://waterwordsthatwork.com/2007/06/04/praise-and-questions-for-watersmart-montana/#comments</comments>
		<pubDate>Mon, 04 Jun 2007 16:15:57 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[Land & Water]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/2007/06/04/praise-and-questions-for-watersmart-montana/</guid>
		<description><![CDATA[Listen to the Radio Ad (30 seconds) &#8220;Let me know what you think,&#8221; Michelle wrote about the WaterSmart MONTANA campaign she launched with the Missoula Valley Water Quality District this week. Her goal: persuade folks to stop cutting down cottonwoods, willows, and other native vegetation growing along the stream and riverbanks. So here&#8217;s what I [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2007/06/04/praise-and-questions-for-watersmart-montana/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<item>
		<title>Texas The State of Springs: More Videos Like This, Please</title>
		<link>http://waterwordsthatwork.com/2007/05/08/texas-the-state-of-springs-more-videos-like-this-please/</link>
		<comments>http://waterwordsthatwork.com/2007/05/08/texas-the-state-of-springs-more-videos-like-this-please/#comments</comments>
		<pubDate>Tue, 08 May 2007 15:23:10 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Critique]]></category>
		<category><![CDATA[Enough Water]]></category>
		<category><![CDATA[Land & Water]]></category>
		<category><![CDATA[Wildlife & Water]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/2007/05/08/texas-the-state-of-springs-more-videos-like-this-please/</guid>
		<description><![CDATA[Generally speaking, I frown on trying to squeeze an environmental education into news story soundbites or 30 second public service announcements, but an hour long documentary is something else entirely. The Texas Parks and Wildlife Department produced a striking and ambitious film this February that reminds me what a powerful educational tool video can be [...]]]></description>
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		<slash:comments>1</slash:comments>
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