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	<title>Water Words That Work - Blog About Environmental Awareness and Communication &#187; Global Warming</title>
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	<link>http://waterwordsthatwork.com</link>
	<description>Make a splash with your communications! Environmental writing and photography advice and consulting</description>
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		<title>Wildlife Action Language IN, Wildlife Action Results OUT</title>
		<link>http://waterwordsthatwork.com/2010/02/25/environmental-writing-evaluation/</link>
		<comments>http://waterwordsthatwork.com/2010/02/25/environmental-writing-evaluation/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 10:02:22 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6099</guid>
		<description><![CDATA[There&#8217;s been quite a few public opinion polls and surveys lately which paint a distressing picture of waning public urgency around global warming. So when the Due Diligence Test Panel rates a global warming email more highly than a batch of competing pieces, it&#8217;s worth noting what the authors did right. The author, in this [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Language of a Clean Energy Economy</title>
		<link>http://waterwordsthatwork.com/2010/02/10/environmental-survey-results-luntz/</link>
		<comments>http://waterwordsthatwork.com/2010/02/10/environmental-survey-results-luntz/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 10:20:30 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=5987</guid>
		<description><![CDATA[So it&#8217;s heartening to see G.O.P spinmeister Frank Luntz applying his talents to advancing solutions to global warming instead of trying to stop them. He&#8217;s got a gift, so his journey to the light side of the force is most welcome. That said, Dr. Luntz switching sides is about the only big surprise in The [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Of Strange Bedfellows and Credible Messengers</title>
		<link>http://waterwordsthatwork.com/2010/02/09/environmental-advertising-critique-2/</link>
		<comments>http://waterwordsthatwork.com/2010/02/09/environmental-advertising-critique-2/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 10:53:28 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Critique]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[Stick To YOUR Story]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=5982</guid>
		<description><![CDATA[So what do big polluters like Alcoa, American Electric Power, Chrysler, Dow, Duke Energy, and Shell Oil have in common with green groups like the Natural Resources Defense Council and The Nature Conservancy? We believe it’s time for Democrats and Republicans to unite behind bi-partisan, national energy and climate legislation that increases our security and [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Washington Post: Social Factors More Persuasive than Facts</title>
		<link>http://waterwordsthatwork.com/2009/12/09/environmental-awareness-insights-2/</link>
		<comments>http://waterwordsthatwork.com/2009/12/09/environmental-awareness-insights-2/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 10:16:47 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=5265</guid>
		<description><![CDATA[Scientists who study the natural world can be uncomfortable with human&#8217;s basic irrationality. But for psychologists and scientists who study human behavior, it&#8217;s a fact of life. Yesterday, the Washington Post ran a story called &#8220;Its Natural to Behave Irrationally,&#8221; which explores possibilities for communications about global warming that swim with the current of human [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Blog Action Day: Polluters&#8217; Spin Doctors Laid a Trap!</title>
		<link>http://waterwordsthatwork.com/2009/10/07/environmental-writing-falacy/</link>
		<comments>http://waterwordsthatwork.com/2009/10/07/environmental-writing-falacy/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 11:03:52 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[OnlineCommunity]]></category>
		<category><![CDATA[Stick To YOUR Story]]></category>
		<category><![CDATA[Words]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=4325</guid>
		<description><![CDATA[October 15 is Blog Action Today. I&#8217;m going to post more than a week in advance to try to prevent thousands of well-meaning bloggers all around the world from falling into a trap laid for them years ago by a spin doctor working on behalf of polluters and their political allies. The topic for Blog [...]]]></description>
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		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>Awareness of Others&#8217; Actions Matters More</title>
		<link>http://waterwordsthatwork.com/2009/09/25/environmental-awareness-insight-4/</link>
		<comments>http://waterwordsthatwork.com/2009/09/25/environmental-awareness-insight-4/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 10:32:18 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=4149</guid>
		<description><![CDATA[Coal-fired power plants &#8212; America&#8217;s chief source of electricity &#8212; drink prodigious amounts of water and spew an enormous amount of air pollution that causes global warming and threatens the health of families and nature. And corporations around the country want to build even more. So what exactly do you have to tell people to [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2009/09/25/environmental-awareness-insight-4/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Fun: When Images and Words Collide</title>
		<link>http://waterwordsthatwork.com/2009/09/24/water-blog-fun-3/</link>
		<comments>http://waterwordsthatwork.com/2009/09/24/water-blog-fun-3/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 14:10:29 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Fun]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=4246</guid>
		<description><![CDATA[The floods in Georgia are nothing to laugh at, but this picture (via a friend of a friend on Facebook) is still quite funny, and I thought you would all appreciate it. Welcome to the warmer world, boys and girls.]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2009/09/24/water-blog-fun-3/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>But What Happens After &#8220;Whoa?&#8221;</title>
		<link>http://waterwordsthatwork.com/2009/09/10/environmental-writing-discussio-3/</link>
		<comments>http://waterwordsthatwork.com/2009/09/10/environmental-writing-discussio-3/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 10:47:00 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=4116</guid>
		<description><![CDATA[The World Wildlife Fund is at it again &#8212; producing ads to raise environmental awareness in creative and visually striking ways. Check out this cool advertisement about the importance of forests: The ad is undeniably clever and makes its point powerfully. Everyday citizens who see it might well say &#8220;whoa!&#8221; But without a &#8220;call to [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2009/09/10/environmental-writing-discussio-3/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Environmental Survey Reports One Thing, But Google Reports Another</title>
		<link>http://waterwordsthatwork.com/2009/05/14/environmental-writing-conflicting-signals/</link>
		<comments>http://waterwordsthatwork.com/2009/05/14/environmental-writing-conflicting-signals/#comments</comments>
		<pubDate>Thu, 14 May 2009 10:23:19 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=2658</guid>
		<description><![CDATA[Rumors are flying that a forthcoming environmental survey/research piece on language will recommend that we move away from the terms &#8220;global warming&#8221; AND &#8220;climate change&#8221; and embrace some new catchphrase like &#8220;our deteriorating atmosphere.&#8221; The New York Times summarizes the researchers&#8217; views on &#8220;global warming&#8221; as follows: The term turns people off, fostering images of [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2009/05/14/environmental-writing-conflicting-signals/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Job: Communications Coordinator in DC</title>
		<link>http://waterwordsthatwork.com/2009/03/16/environmental-communication-job-9/</link>
		<comments>http://waterwordsthatwork.com/2009/03/16/environmental-communication-job-9/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 20:41:27 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[Opportunity]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=1095</guid>
		<description><![CDATA[Photo courtesy AZRAINMAN via Flickr Put yourself in hot water with this job &#8212; a coalition of national environmental groups, working together to try prevent the planet from overheating, is seeking a communications manager. This person&#8217;s job is to help coordinate the groups&#8217; communications efforts. It&#8217;s a part-time contractor gig for now, they say they [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2009/03/16/environmental-communication-job-9/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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