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	<title>Water Words That Work - Blog About Environmental Awareness and Communication &#187; Critique</title>
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	<link>http://waterwordsthatwork.com</link>
	<description>Make a splash with your communications! Environmental writing and photography advice and consulting</description>
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		<title>At Least They Used Some Words That Work</title>
		<link>http://waterwordsthatwork.com/2010/06/23/at-least-they-used-some-words-that-work/</link>
		<comments>http://waterwordsthatwork.com/2010/06/23/at-least-they-used-some-words-that-work/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 02:16:34 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[Critique]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6521</guid>
		<description><![CDATA[&#8220;An investment in our waterways is an investment in our future,&#8221; that&#8217;s the well crafted closing line for an otherwise puzzling and pointless commercial that the American Waterways Council is spending big bucks to air these days. It&#8217;s a refreshing reminder that industry trade associations can as inept at the communications game as we are. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Environment vs. Economy: What Does the Public Really Believe?</title>
		<link>http://waterwordsthatwork.com/2010/04/05/environmental-issue-survey/</link>
		<comments>http://waterwordsthatwork.com/2010/04/05/environmental-issue-survey/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 10:07:46 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Critique]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6388</guid>
		<description><![CDATA[A fresh environmental issue survey from CNN/Opinion Research finds that a majority of Americans believe that the economy should take precedence over the environment. It wasn&#8217;t by a huge number &#8211;  a little more than half (51%) picked &#8220;economy: and slightly less than half (45%) picked &#8220;environment.&#8221; The margin of error was 3%. Pollsters love [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/04/05/environmental-issue-survey/feed/</wfw:commentRss>
		<slash:comments>50</slash:comments>
		</item>
		<item>
		<title>Environmental Awareness: Education vs. Encouragement</title>
		<link>http://waterwordsthatwork.com/2010/03/25/environmental-awareness-review/</link>
		<comments>http://waterwordsthatwork.com/2010/03/25/environmental-awareness-review/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 10:18:42 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[Clean Water]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Social-Marketing]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6328</guid>
		<description><![CDATA[&#8220;I can do small things every day that will make an impact on water pollution.&#8221; It&#8217;s such a simple statement, and it&#8217;s true. So why is it so hard to send a message &#8212; over the airwaves, online, or in print &#8212; that actually evokes that reaction? Unfortunately, many environmental messages accidentally evoke this sad [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/03/25/environmental-awareness-review/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A Brilliant Bit of Manipulation</title>
		<link>http://waterwordsthatwork.com/2010/03/15/environmental-communication-critiqu/</link>
		<comments>http://waterwordsthatwork.com/2010/03/15/environmental-communication-critiqu/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 11:55:01 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[2. FoolproofPhotos]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6308</guid>
		<description><![CDATA[Here&#8217;s a clever ad from England for a folding electrical bicycle. Watch it and note the use of images and subtle psychological techniques to influence your perception of the gadget: The opening shots are other people smiling at the guy riding the bike &#8212; the first to smile is an attractive woman. You actually don&#8217;t [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Five Environmental Message Mistakes &#8212; and How To Avoid Them</title>
		<link>http://waterwordsthatwork.com/2010/03/08/environmental-message-mistake/</link>
		<comments>http://waterwordsthatwork.com/2010/03/08/environmental-message-mistake/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 11:18:43 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[2. FoolproofPhotos]]></category>
		<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[TipsAndTools]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6249</guid>
		<description><![CDATA[You&#8217;ve heard the phrase &#8220;look before you leap.&#8221; But what does that mean when it comes to environmental writing and communications? First, a marketing urban legend about what can happen if you don&#8217;t look before you leap: Enjoying healthy sales of its Nova automobile in the U.S., Chevrolet introduced it to Latin America &#8212; where [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Can You &#8220;Sustain&#8221; the Anger?</title>
		<link>http://waterwordsthatwork.com/2010/03/03/environmental-communication-email-critique/</link>
		<comments>http://waterwordsthatwork.com/2010/03/03/environmental-communication-email-critique/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 10:34:55 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6110</guid>
		<description><![CDATA[The two subject lines pretty much set the tone for all that follows: &#8220;Urge your legislators to lead Georgia into a Sustainable Future&#8221; blares the Georgia Environmental Action Network, &#8220;Coal Ash is Hazardous to Our Health&#8221; warns Earthjustice. I gave these electronic petitions (and four others) to the  Due Diligence Test Panel to evaluate. Board [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/03/03/environmental-communication-email-critique/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Nice! Visualizing Environmental &#8220;Responsibility&#8221;</title>
		<link>http://waterwordsthatwork.com/2010/03/01/environmental-awareness-article/</link>
		<comments>http://waterwordsthatwork.com/2010/03/01/environmental-awareness-article/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 10:21:02 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[2. FoolproofPhotos]]></category>
		<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6115</guid>
		<description><![CDATA[I don&#8217;t know a damn thing about the Liberty Mutual Insurance company or its products, but I do know their advertisements around the theme &#8220;responsibility&#8221; are pitch perfect. They nail all four steps of the Water Words That Work method. Too bad they&#8217;re selling insurance instead of promoting environmentally responsible behavior. Here&#8217;s the rundown: Step [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/03/01/environmental-awareness-article/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wildlife Action Language IN, Wildlife Action Results OUT</title>
		<link>http://waterwordsthatwork.com/2010/02/25/environmental-writing-evaluation/</link>
		<comments>http://waterwordsthatwork.com/2010/02/25/environmental-writing-evaluation/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 10:02:22 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6099</guid>
		<description><![CDATA[There&#8217;s been quite a few public opinion polls and surveys lately which paint a distressing picture of waning public urgency around global warming. So when the Due Diligence Test Panel rates a global warming email more highly than a batch of competing pieces, it&#8217;s worth noting what the authors did right. The author, in this [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/02/25/environmental-writing-evaluation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Environmental Fundraising: The Citizenship Conundrum</title>
		<link>http://waterwordsthatwork.com/2010/02/23/environmental-communication-critique-advice/</link>
		<comments>http://waterwordsthatwork.com/2010/02/23/environmental-communication-critique-advice/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 10:05:52 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Critique]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6067</guid>
		<description><![CDATA[Advocacy work is hard, and so is raising money for it. The pool of potential donors for advocacy work is just flat out smaller than it is for other kinds of nature protection or pollution control work. Here&#8217;s why I say this: I recently had the Due Diligence Test Panel review fundraising pieces from Clean [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/02/23/environmental-communication-critique-advice/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Fundraising: Reaching Beyond the Summary</title>
		<link>http://waterwordsthatwork.com/2010/02/12/environmental-writing-fundraising-critiques/</link>
		<comments>http://waterwordsthatwork.com/2010/02/12/environmental-writing-fundraising-critiques/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 10:52:51 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[Critique]]></category>
		<category><![CDATA[Land & Water]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Wildlife & Water]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6034</guid>
		<description><![CDATA[Charitable donations come from the heart &#8211;not the head, not the wallet. The World Wildlife Fund knows this &#8212; and so it seeks donations for its work in Mozambique by telling the story of one person who has benefited from it. That&#8217;s why the Due Diligence Test Panel described the email with words like &#8221;heartful,&#8221; [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/02/12/environmental-writing-fundraising-critiques/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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