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	<title>Water Words That Work - Blog About Environmental Awareness and Communication &#187; 1. Begin with Behavior</title>
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	<link>http://waterwordsthatwork.com</link>
	<description>Make a splash with your communications! Environmental writing and photography advice and consulting</description>
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		<title>At Least They Used Some Words That Work</title>
		<link>http://waterwordsthatwork.com/2010/06/23/at-least-they-used-some-words-that-work/</link>
		<comments>http://waterwordsthatwork.com/2010/06/23/at-least-they-used-some-words-that-work/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 02:16:34 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[Critique]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6521</guid>
		<description><![CDATA[&#8220;An investment in our waterways is an investment in our future,&#8221; that&#8217;s the well crafted closing line for an otherwise puzzling and pointless commercial that the American Waterways Council is spending big bucks to air these days. It&#8217;s a refreshing reminder that industry trade associations can as inept at the communications game as we are. [...]]]></description>
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		<title>Presentation: Water Words That Work</title>
		<link>http://waterwordsthatwork.com/2010/04/15/environmental-awareness-presentations/</link>
		<comments>http://waterwordsthatwork.com/2010/04/15/environmental-awareness-presentations/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 01:46:34 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[2. FoolproofPhotos]]></category>
		<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Social-Marketing]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6468</guid>
		<description><![CDATA[It was a great pleasure to deliver the Water Words That Work presentation to the Waterfront Partnership of Baltimore this week. As promised, here are the links to the presentations. Click the link below for part one of the workshop: Environmental Awareness Presentation Click the link below for part two of the workshop: Environmental Message [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sorry Charlie: &#8220;Average Advocacy&#8221; Fails the Tuna</title>
		<link>http://waterwordsthatwork.com/2010/03/29/environmental-communication-ocean-protection/</link>
		<comments>http://waterwordsthatwork.com/2010/03/29/environmental-communication-ocean-protection/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 12:18:16 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Salt Water]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6346</guid>
		<description><![CDATA[Remember Charlie the Tuna? If you haven&#8217;t seen him on the air in while, it&#8217;s probably because he was caught and eaten long ago. Overfishing has decimated the Atlantic bluefin tuna. Populations are shrinking fast. Stricter international regulations to prevent overfishing are long overdue. At the urging of Oceans Conservancy and Oceana, and allied groups, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Environmental Awareness: Education vs. Encouragement</title>
		<link>http://waterwordsthatwork.com/2010/03/25/environmental-awareness-review/</link>
		<comments>http://waterwordsthatwork.com/2010/03/25/environmental-awareness-review/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 10:18:42 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[Clean Water]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Social-Marketing]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6328</guid>
		<description><![CDATA[&#8220;I can do small things every day that will make an impact on water pollution.&#8221; It&#8217;s such a simple statement, and it&#8217;s true. So why is it so hard to send a message &#8212; over the airwaves, online, or in print &#8212; that actually evokes that reaction? Unfortunately, many environmental messages accidentally evoke this sad [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Cowboys, Conservationists, and the Hopeful Herd</title>
		<link>http://waterwordsthatwork.com/2010/03/16/environmental-communication-article-4/</link>
		<comments>http://waterwordsthatwork.com/2010/03/16/environmental-communication-article-4/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 10:38:16 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Social-Marketing]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6303</guid>
		<description><![CDATA[When we are trying to make something happen, conservationists sometimes think like cowboys. We break out the cattle prod and try to shock the public into action with a stiff jolt of bad news. There&#8217;s a time and place for that &#8212; but to motivate people, you have to mix the bad news with a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Environmental &#8220;Awareness&#8221; Paradox</title>
		<link>http://waterwordsthatwork.com/2010/03/10/environmental-awareness-paradox/</link>
		<comments>http://waterwordsthatwork.com/2010/03/10/environmental-awareness-paradox/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 10:00:29 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Social-Marketing]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6266</guid>
		<description><![CDATA[Let&#8217;s take a fresh look at a couple of tired old sayings you&#8217;ve probably heard a million times, and examine what they mean when comes to raising environmental awareness and encouraging everyday citizens to do their part to preserve the planet for future generations. &#8220;Which comes first the chicken or the egg?&#8221; In our world, [...]]]></description>
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		<slash:comments>38</slash:comments>
		</item>
		<item>
		<title>Five Environmental Message Mistakes &#8212; and How To Avoid Them</title>
		<link>http://waterwordsthatwork.com/2010/03/08/environmental-message-mistake/</link>
		<comments>http://waterwordsthatwork.com/2010/03/08/environmental-message-mistake/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 11:18:43 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[2. FoolproofPhotos]]></category>
		<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[TipsAndTools]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6249</guid>
		<description><![CDATA[You&#8217;ve heard the phrase &#8220;look before you leap.&#8221; But what does that mean when it comes to environmental writing and communications? First, a marketing urban legend about what can happen if you don&#8217;t look before you leap: Enjoying healthy sales of its Nova automobile in the U.S., Chevrolet introduced it to Latin America &#8212; where [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Presentation: Watershed Action Alliance of SE Mass.</title>
		<link>http://waterwordsthatwork.com/2010/03/03/environmental-awareness-training/</link>
		<comments>http://waterwordsthatwork.com/2010/03/03/environmental-awareness-training/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 14:12:12 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[2. FoolproofPhotos]]></category>
		<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6206</guid>
		<description><![CDATA[It was a great pleasure to deliver the &#8220;Water Words That Work&#8221; presentation to the Watershed Action Alliance of SE Massachusetts yesterday. Thanks to you all for being so understanding about the need to reschedule due to the great DC area blizzard. Click the links below to download the presentations in PDF form. Water Words [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/03/03/environmental-awareness-training/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nice! Visualizing Environmental &#8220;Responsibility&#8221;</title>
		<link>http://waterwordsthatwork.com/2010/03/01/environmental-awareness-article/</link>
		<comments>http://waterwordsthatwork.com/2010/03/01/environmental-awareness-article/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 10:21:02 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[2. FoolproofPhotos]]></category>
		<category><![CDATA[3. Swap the Shoptalk]]></category>
		<category><![CDATA[4. Words That Work]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6115</guid>
		<description><![CDATA[I don&#8217;t know a damn thing about the Liberty Mutual Insurance company or its products, but I do know their advertisements around the theme &#8220;responsibility&#8221; are pitch perfect. They nail all four steps of the Water Words That Work method. Too bad they&#8217;re selling insurance instead of promoting environmentally responsible behavior. Here&#8217;s the rundown: Step [...]]]></description>
		<wfw:commentRss>http://waterwordsthatwork.com/2010/03/01/environmental-awareness-article/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wildlife Action Language IN, Wildlife Action Results OUT</title>
		<link>http://waterwordsthatwork.com/2010/02/25/environmental-writing-evaluation/</link>
		<comments>http://waterwordsthatwork.com/2010/02/25/environmental-writing-evaluation/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 10:02:22 +0000</pubDate>
		<dc:creator>Environmental Writing Guy</dc:creator>
				<category><![CDATA[1. Begin with Behavior]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://waterwordsthatwork.com/?p=6099</guid>
		<description><![CDATA[There&#8217;s been quite a few public opinion polls and surveys lately which paint a distressing picture of waning public urgency around global warming. So when the Due Diligence Test Panel rates a global warming email more highly than a batch of competing pieces, it&#8217;s worth noting what the authors did right. The author, in this [...]]]></description>
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		<slash:comments>0</slash:comments>
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