And the Winner Is…

The New Jersey Department of Environmental Protection hires Water Words That Work LLC each year to do a training for their incoming Americorps volunteers. We look foward to warp… er… brainwashing… er… helping these young conservationists get a good start on their careers! This year, the department held a contest, inviting participants to create fliers to recruit next year’s class.  Then the DEP staff evaluated the posters for compliance with the Environmental Message Method!

Click the image to see the full sized piece

Let’s see how they did:

• Step 1: Begin with Behavior. Check! The call to action is to become a watershed ambassador.
• Step 2: Foolproof Photos. Check! Lots of smiling ambassadors making a difference and looking like they are having fun doing it.
• Step 3: Swap the Shoptalk. Well, they’re using the dreaded “Watershed” word but they aren’t at liberty to change it, so I’ll let it slide…
• Step 4: Insert the Words That Work. Check! The poster hammers the point about “making a difference!”

Congratulations!

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