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2010 Getting Attention Nonprofit Tagline Awards

June 29, 2010

Whenever my client projects call for working on slogans and taglines, I reach for my well worn copy of the Nonprofit Tagline Report by Nancy Schwartz. I have never come [...]

Presentation: Social Skills of Social Media

June 29, 2010

It was great pleasure to deliver the “Social Skills of Social Media” workshop at the Delaware National Estuarine Research Reserve today. Thanks to all of you for making it such [...]

At Least They Used Some Words That Work

June 23, 2010

“An investment in our waterways is an investment in our future,” that’s the well crafted closing line for an otherwise puzzling and pointless commercial that the American Waterways Council is [...]

Job: Outreach Coordinator for the Cacapon Institute

June 23, 2010

The Cacapon Institute, in High View, WV, is looking for a full time outreach coordinator. They write: “The successful applicant will focus on two activities: engaging educators and students in [...]