Report: Lines Blur Between Online, Traditional Media

One of the big buzzwords in the marketing and pr fields is “convergence” – which refers to the techniques and cultures of traditional vs. social media merging together and blending. According to a new study from PR Newswire, the convergence trend continues. The company’s researchers find that a growing number of traditional journalists are using blogs and Twitter when researching stories:

The company also reports that 52% of the bloggers they surveyed considered themselves to a “journalist.” That surprises me, frankly, because I don’t consider myself to be a journalist. But I suppose that many people who once blogged for fun have shifted that activity to Facebook and the like — leaving the blogging for those of us who want to explore some topic in-depth and write more than 144 characters at a time.

Hat tip to TechCrunch for spotting the story — yes, another blog. :-)

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