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Presentation: Choose Clean Water Conference

January 6, 2010

It’s not too late to register for the Choose Clean Water conference which will be held in Washington, DC next week. The topic will be the Chesapeake Bay and how [...]

Spotted in the Wild: Words That Work!

January 6, 2010

Ok, this picture has been sitting on my computer since August. It’s Office Depot apologizing in a nice way for how hot the store was. Note deft use of “responsible,” [...]

I’m Not Sure What It Is, But It’s Flawless

January 5, 2010

I’m not sure what you would call this thing. Is it a poster? A cut-out? A kiosk? Whatever it is, environmental communications professionals should imitate it. Behavioral and market research [...]

Tradition: Some Beg to Differ

January 4, 2010

This bumper sticker neatly expresses some conventional wisdom of the conservation elite: Hunting and fishing aren’t just pastimes, they are “traditions.” Unfortunately, that seems to be a minority view, even [...]