Dr. Robert Cialdini is an important influence on my thinking, and he nails it in an interview with Grist earlier this week:

Changing people’s knowledge, changing people’s attitudes, changing people’s beliefs are all on the surface of changing their behavior. So let’s cut to the chase: Let’s change their behavior. There are techniques for doing it that don’t involve having to change any of those [other] things.

Cialdini doesn’t stop with that zinger, he focuses on a variety of ways that good environmental communication and writing can contribute to addressing energy and water problems. Definitely worth a read!

Environmental Communications Expert Interview

Thanks to A.I. for the tip!

One Response to “Environmental Communications Guru: Cut to the Chase”