Spotted in the Wild: Words That Work!
January 6th, 2010 | 
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Ok, this picture has been sitting on my computer since August. It’s Office Depot apologizing in a nice way for how hot the store was. Note deft use of “responsible,” a word that works, and “like you” — a nod in the direction of “doing your part” and “doing our part.”
Posted in 4. Words That Work
*blink* Okay, serious and honest question: how does RAISING the thermostat reduce energy consumption?
Kelly – I wondered that for a moment too, but noticed that Environmental Writing Guy got the picture in August. I bet they were talking about the air conditioner, not the heater. cheers