Taglines, also known as slogans, are important — those pithy statements that establish the purpose and flavor or your organization, and ring memorably with rhymes, alliteration, and double entendres.If your organization’s name contains words that don’t work, like watershed, collaborative, biodiversity, and other shop talk, then your tagline has to work extra hard to make up for that.
Over on the Getting Attention nonprofit marketing blog, Nancy Schwartz has just published a free tagline guide called “2009 Nonprofit Tagline Report, An In-Depth Survey and Analysis: Building Your Brand in 8 Words of Less.” If your organization is struggling for that pithy introduction, I’d encourage you to download the report. And while you’re there, check out the blog. It’s a worthwhile read.
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