The Center For Research on Environmental Decisions, a.k.a “CRED,” has published a new report called “The Psychology of Climate Change Communications.” Here’s their pitch:
This guide powerfully details many of the biases and barriers to scientific communication and information processing. It offers a tool—in combination with rigorous science, innovative engineering, and effective policy design—to help our societies take the pivotal actions needed to respond with urgency and accuracy to one of the greatest challenges ever faced by humanity: global-scale, human-induced environmental threats, of which the most complex and far reaching is climate change.
At almost 50 pages, this is not light reading. But I’ve got a plane trip coming up so I am looking forward to exploring what the authors mean with tantalizing headlines like:
- “Make the message matter now”
- “Speak to two parts of the brain, how to make analytic data memorable and impactful”
- “How to avoid numbing an audience to climate change”
Click the link below to get your copy!
The Psychology of Climate Change Communication
Hat tip to D.K. in Georgia for sending this link my way!
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