http://waterwordsthatwork.com/2009/10/26/environmental-awareness-trends-5/ Make a splash with your communications! Environmental writing and photography advice and consulting Wed, 28 Jul 2010 23:16:21 +0000 hourly 1 http://wordpress.org/?v=3.0 http://waterwordsthatwork.com/2009/10/26/environmental-awareness-trends-5/comment-page-1/#comment-5874 Gail Wed, 28 Oct 2009 16:17:06 +0000 http://waterwordsthatwork.com/?p=4641#comment-5874 What's a newspaper? What’s a newspaper?

]]> http://waterwordsthatwork.com/2009/10/26/environmental-awareness-trends-5/comment-page-1/#comment-5856 Kelly Tue, 27 Oct 2009 13:36:46 +0000 http://waterwordsthatwork.com/?p=4641#comment-5856 I agree with Aj ~ I'm enjoying the blogosphere and am seeing a meteoric rise in the home-town newspaper. We "lost" three "big ones" over the summer, and at least six grassroots enterprises sprang up in their place. The "big ones" are making a comeback, but I'll be very surprised if they replace the small ones that have very quickly developed loyal readerships. The smaller, home-town papers list tons of local news, community events, school sports and convey to their readers a very strong sense of "this is all about US." Granted, that's twice the paper consumption, in one sense, but these papers are placed and voluntarily picked up by consumers ~ they are not mass-mailed to households which won't even open them, nor do they contain the magazine-style inserts that the bigger papers did. I agree with Aj ~ I’m enjoying the blogosphere and am seeing a meteoric rise in the home-town newspaper. We “lost” three “big ones” over the summer, and at least six grassroots enterprises sprang up in their place. The “big ones” are making a comeback, but I’ll be very surprised if they replace the small ones that have very quickly developed loyal readerships. The smaller, home-town papers list tons of local news, community events, school sports and convey to their readers a very strong sense of “this is all about US.” Granted, that’s twice the paper consumption, in one sense, but these papers are placed and voluntarily picked up by consumers ~ they are not mass-mailed to households which won’t even open them, nor do they contain the magazine-style inserts that the bigger papers did.

]]> http://waterwordsthatwork.com/2009/10/26/environmental-awareness-trends-5/comment-page-1/#comment-5855 Aj Tue, 27 Oct 2009 13:23:41 +0000 http://waterwordsthatwork.com/?p=4641#comment-5855 Ghastly? I think that's a matter of perspective. I embrace the fall of print media, and the inevitable reduction in paper consumption it will bring about. Ghastly? I think that’s a matter of perspective. I embrace the fall of print media, and the inevitable reduction in paper consumption it will bring about.

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