Here’s an attention-grabbing picture that’s hard to beat! And although the rest of the brochure is text heavy and not quite as clever, I think it does the job (Click here to see the full thing). Here’s the rundown:
- Step One: Begin with Behavior. Check — dispose of your used motor oil and household chemicals properly
- Step Two: Find Foolproof Photos. 1/2 Check — the baby picture is awesome, but there’s no photos of anybody properly disposing of their motor oil
- Step Three: Swap the Shoptalk. No check. Is it really necessary to tell the people reading this brochure that “Chapter 455D.13 of the code of Iowa prohibits final disposal of oil in a landfill?” How about just saying “It’s against the law in Iowa for you to send used motor oil to a landfill.”
- Step Four: Use Words That Work. 1/2 Check. They use the word “safe” and have a picture of a child, but they could squeeze a few more in here, I think.
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I think this flyer is far too text heavy but it does provide some great information. The paragraph about the Iowa law would have been better if deleted and used as white space (whatever happened to white space anyhow?).