Today’s cartoon (from the Washington Post), is funny because it points to the importance of social approval in motivating people to do good deeds. For another perspective on that, try this old fundraiser’s trick: Next time you attend some kind of cultural event, flip to the back of the program and see who helped sponsor it. Count the number of donors who wished to remain “anonymous” and also count the number who want their name proudly displayed. Yup — most people want recognition for their generosity.
That’s just basic human nature on display. And human nature doesn’t change if you switch the topic from the opera to restoring a local wetland or reworking a sewer system to reduce the amount of polluted water runoff.
Some of the advice in Step Two: Find Foolproof Photos of the environmental messaging method is designed to help you signal to your audience that others will approve if they do the right thing. Don’t forget those smiling pictures of people in groups! They’re more powerful than you realize!
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