Comments on: Environmental Advertising: Face Facts

By: Jennifer Browning

Jennifer Browning — Fri, 09 Oct 2009 11:45:57 +0000

a belated response, but never the less, I bet the head in the fridge appeals to their target audience of men in the 20-40 year age range. Many beer ads are gross or use humor that I don’t find funny, but again, I am not their target audience.

By: Andy Tolman

Andy Tolman — Sat, 03 Oct 2009 01:22:25 +0000

here’s one that is half way there: good picture, good message, too many words
http://www.iowadnr.gov/waste/hhm/files/oil.pdf
Andy

By: Kelly

Kelly — Fri, 02 Oct 2009 16:59:23 +0000

But it elicits an emotional response…not, perhaps the one that Budweiser would like, but certainly more of an emotional response than the text-laden one. That bottom one reminds me of an eye chart at the doctor’s office. Perhaps if they’d simplified the text, and split it to match the two halves of the photo, then put “IT’S YOUR CHOICE” on the bottom in big font, that might get the point across AND catch your emotions.

By: fernberger

fernberger — Fri, 02 Oct 2009 12:50:22 +0000

Never in a million years would I buy that product. It looks like a severed head. It’s disgusting and revolting. Note to self: never buy any product by Budweiser.