http://waterwordsthatwork.com/2009/09/15/environmental-communication-post-2/ Make a splash with your communications! Environmental writing and photography advice and consulting Sun, 14 Mar 2010 14:11:06 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://waterwordsthatwork.com/2009/09/15/environmental-communication-post-2/comment-page-1/#comment-5584 Gary Tue, 15 Sep 2009 19:42:09 +0000 http://waterwordsthatwork.com/?p=4057#comment-5584 I think of Facebook and Twitter more as "friend raising" than fundraising. It's a way to establish relationships on a fairly large scale in relatively small ways. As an organization I try to provide interesting and usful tidbits of information on a regular basis, then ask people to come out to a volunteer event or two. Once they come out to an event, I will fall back on more traditional fundraising techniques (notably actual face to face contact)to actually get donations. I don't have a lot of hope for social media as a direct fundraising technique but I think it's an important part of any organization's long term goals to increase visibility and, eventually, funds. I think of Facebook and Twitter more as “friend raising” than fundraising. It’s a way to establish relationships on a fairly large scale in relatively small ways. As an organization I try to provide interesting and usful tidbits of information on a regular basis, then ask people to come out to a volunteer event or two. Once they come out to an event, I will fall back on more traditional fundraising techniques (notably actual face to face contact)to actually get donations. I don’t have a lot of hope for social media as a direct fundraising technique but I think it’s an important part of any organization’s long term goals to increase visibility and, eventually, funds.

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