According to the endlessly fascinating America’s Civic Health 2009 report, members of America’s “Millennial” generation (age 18 to 29) who are active in online social networks participate at higher rates in some activities that are important to nature protection and pollution control experts — like attend a meeting about local policies or try to change those policies, volunteer for a river or beach cleanup, or join a membership organization.

This tells me that the nature protection and pollution control groups that are stampeding onto Facebook these days are generally moving in the right direction — even though there is a tremendous amount of hype and unrealistically high expectations about what it takes to actually accomplish something there.

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