California’s budget crisis is boiling over and putting family experiences in natural areas at risk. In May, Governor Schwarzenegger proposed to close 220 parks. Responding to the threat, the California State Parks Foundation grew their Facebook constituency from 517 fans to over 45,000. How did they do it? They’re happy to tell you! They’ve posted a blow-by-blow of their Facebook environmental communications campaign, complete with screenshots detailing what they said and how their supporters responded.
And what did the group accomplish for all this effort — so far, quite a bit. The number of California parks slated for closure has been cut in half — from 220 to just about 100.
Congrats to the Foundation and its vendors and allies!
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