Environmental advertising from the environmental group Oceana
Oceana is one of my favorite of the big DC environmental groups, because they take risks and keep trying to make their point. But what’s the takeaway from this environmental advertising?
If you saw this on the subway platform on your way home, could you explain to your spouse what it was about?
How would you fix it?
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“If we can change this house,”
“Then protecting their home is easy.
Call your senators and tell them to support the Ocean Protection Act.” (of course I made that up, but some action needs to be here)
OK so that’s not great (it is too wordy), but you have to have an action – tell people what to do. This is a great concept, (and a gorgeous image) because it really suggests that change is definitely within reach and that is a very positive message, YEAH!
But the “All eyes are on you” leaves you feeling a bit guilty and with no way to relieve that guilt.
The visual works well, the message is ominous and guilt-ridden. Good message suggestion, Jennifer. They’ve got a strong photo coupled with an unclear message that leaves me feeling nervous and confused.
To me it references getting the Obama administration to improve the Clean Water Act. That said, I have to admit that I work for the Chesapeake Bay Foundation, and that’s one of our efforts as well — so it’s kind of front-of-mind.
I think a short subhead would work — something like “It’s time to clean up the Clean Water Act.”
By the way – I just ran across your blog today and being a communications person for CBF I’m thrilled to have found it! Looks like I have alot of good archived posts to read.
yikes! great graphic design, but the message is… missing.
it would be cool if the design included a hand coming out of the water with a note saying “protect our home too” (sorta like an obvious message from those that live in the water to the white house)… now that would be cool!
“All eyes on you” implies that they are looking to me for action, when they are clearly looking directly at the White House. Are they hoping that the President sees the ad?
It sure seems like this is directed at the White House, doesn’t it? It does not specifically call for action from metro riders, but its presence might be enough political pressure to be worth Oceana’s investment.
How many White House employees ride the metro? (Or maybe how many EPA employees?) Perhaps it’s aimed specifically at them.