From just about anybody else, this DC subway environmental advertising would be brilliant. It hits all four steps of the Water Words That Work environmental writing method:
- Step One: Begin with Behavior. Check. Leave the car at home.
- Step Two: Find Foolproof Photos. Check. Great big eyes staring right at you
- Step Three: Swap the Shoptalk. Check. None to be found
- Step Four: Words That Work. Check. I’ll give them credit for using “doing her part” even though they don’t exactly say that.
But coming from an oil company, it’s bizarre. Hey Chevron, aren’t your lobbyists riding that very train up to Capitol Hill to lobby against everything I hold dear? And who are you, of all people, to tell me to leave my car at home… when I’m already riding the subway?
Subscribe via RSS
Fan Our Facebook Page
Connect on LinkedIn
Well…it does say “more,” appealing to people who ride the subway “most” or “some” of the time.
I think I’d be calling or writing Chevron to find out WHY they want me to leave the car at home more. It seems to be an incongruity, a conflict of interests, but I’d want to find out the real scoop before deciding their motivation.
Very unfair. They are beating us at our own game. This may be a simple but blatant case of greenwashing – done very well. They want to look like the good guys by encouraging others to do the right thing.
Their “Will you join us” TV ads positively infuriate me. I agree with Jennifer. Another blatant cse of greenwashing.
oooh good point about the fact that they’re telling you to leave the car at home even though you’re already riding the metro. while I do agree that it’s annoying that an oil company is trying to tell us to change our behavior, in some ways, does it really matter? if these ads hit home with just a few people and they decide to change their behavior, isn’t that advancing all of our efforts, and shouldn’t we be happy about it? or maybe i am just in a very positive mood today.