An environmental poll finds that recycling is the most common "sustainable" behavior
Source: Editor B via Flickr
Harris Interactive and BBC American have released their latest environmental poll. The poll contains a few noteworthy nuggets, but the top finding is a rerun: Enough clean water is a big deal, no matter how you ask it.
But here’s something I haven’t seen before: The pollsters asked poll participants about their “sustainable” behavior, and felt compelled to define the term before asking about it. Here’s my bottom line advice on that: If you have to explain a term before you can use it, you should try to avoid it.
All in all, no real breakthroughs with this environmental poll, but it’s solid, credible, fresh and has a large sample (2,100+) so it’s worth taking a minute to read.
Thanks J.S. for sending this my way!
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So what to do? Sustainability is clearly part of my organization’s message and arguably the only way to achieve some sort of future. Shall we tie most of our messages back to enough clean water? Certainly many of our environmental needs can be tied to water. What do people think?
Thanks for sharing this