An environmental poll finds that recycling is the most common "sustainable" behavior

Source: Editor B via Flickr

Harris Interactive and BBC American have released their latest environmental poll. The poll contains a few noteworthy nuggets, but the top finding is a rerun: Enough clean water is a big deal, no matter how you ask it.

But here’s something I haven’t seen before: The pollsters asked poll participants about their “sustainable” behavior, and felt compelled to define the term before asking about it. Here’s my bottom line advice on that: If you have to explain a term before you can use it, you should try to avoid it.

All in all, no real breakthroughs with this environmental poll, but it’s solid, credible, fresh and has a large sample (2,100+) so it’s worth taking a minute to read.

Thanks J.S. for sending this my way!

2 Responses to “Poll: Water is Important and “Sustainable” Requires Definition”