Comments on: Liar, Liar, Paddles on Fire! http://waterwordsthatwork.com/2009/05/11/environmental-communications-survey/ Make a splash with your communications! Tue, 07 Feb 2012 19:11:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dave http://waterwordsthatwork.com/2009/05/11/environmental-communications-survey/comment-page-1/#comment-5120 Dave Mon, 11 May 2009 16:22:55 +0000 http://waterwordsthatwork.com/?p=2608#comment-5120 Like all polling questions, it really depends on what you want to accomplish. If you want to know who may actually be canoeing this weekend, this is a lousy question. If you want to know how big a pool of labor you have to draw on if you want to start a beaver trapping company, this is a good question. Are you interested in attitude or activity? The thought of being able to go canoeing or camping can be a motivator, even to those who never actually do. Never loose sight of the power of people's aspirations to motivate them and provide joy, even if they are not in a position to realize those aspirations any time in the near future. Like all polling questions, it really depends on what you want to accomplish.
If you want to know who may actually be canoeing this weekend, this is a lousy question. If you want to know how big a pool of labor you have to draw on if you want to start a beaver trapping company, this is a good question.

Are you interested in attitude or activity? The thought of being able to go canoeing or camping can be a motivator, even to those who never actually do. Never loose sight of the power of people’s aspirations to motivate them and provide joy, even if they are not in a position to realize those aspirations any time in the near future.

]]> By: Lori Martell http://waterwordsthatwork.com/2009/05/11/environmental-communications-survey/comment-page-1/#comment-5119 Lori Martell Mon, 11 May 2009 14:20:41 +0000 http://waterwordsthatwork.com/?p=2608#comment-5119 I also wonder if it's the wording of the question that caused the skewed results. A person may think they know conceptually how to paddle a canoe, but that doesn't mean they've ever been in a canoe. I also wonder if it’s the wording of the question that caused the skewed results. A person may think they know conceptually how to paddle a canoe, but that doesn’t mean they’ve ever been in a canoe.

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