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Raise Money Online, FAST!

May 30, 2009

That was the topic of my presentation at the 2009 River Rally yesterday. Here are PDF versions of the presentations. Thanks to all of you for coming, and good luck! [...]

Nailed It This Time, Yes I Did!

May 29, 2009

I dream of the day that us nature protection and pollution control people will have the resources to conduct market research on such earth shattering questions as this. But, it [...]

Somehow Less Than the Sum of the Parts

May 26, 2009

I ought to love this ad, which I snapped at a mall in Annapolis last week while grabbing a bite after a client meeting. If follows the Water Words That [...]

Not Sure What to Make of This One

May 21, 2009

Oceana is one of my favorite of the big DC environmental groups, because they take risks and keep trying to make their point. But what’s the takeaway from this environmental [...]

How Ya Doin’? How Ya Doin’?

May 18, 2009

Over at the Frogloop blog, Allyson Kapin is sharing highlights from the latesteBenchmarks study. This document is a roundup of the online performance of various nonprofit organizations — you can [...]

…But When You Consider the Source…

May 15, 2009

From just about anybody else, this DC subway environmental advertising would be brilliant. It hits all four steps of the Water Words That Work environmental writing method: Step One: Begin [...]

Environmental Survey Reports One Thing, But Google Reports Another

May 14, 2009

Rumors are flying that a forthcoming environmental survey/research piece on language will recommend that we move away from the terms “global warming” AND “climate change” and embrace some new catchphrase [...]

Poll: Water is Important and “Sustainable” Requires Definition

May 12, 2009

Source: Editor B via Flickr Harris Interactive and BBC American have released their latest environmental poll. The poll contains a few noteworthy nuggets, but the top finding is a rerun: [...]