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Answering the Wrong Question is the Wrong Thing To Do

April 16, 2009

So is it a coincidence that Rep. Robert Wexler (D-FL-19th) has top ratings from the League of Conservation Voters and also approaches an interview with a hostile reporter like an [...]

Best…Picture…Ever

April 15, 2009

Step two of the Water Words’ environmental communication message method is “Find Foolproof Photos.” This one is as strong as they come. Thanks to S.W. for sharing this!

Mad Woman Speaks Up About the Mattawoman

April 14, 2009

The granddaddy of environmental awareness campaigns, the American Rivers’ “most endangered rivers list,” roared onto the headlines last week, and one of the staff, Katherine Baer, managed to get a [...]

We’re #4, We’re #4, We’re #4!

April 13, 2009

So the La Motte Environmental Science Education Products catalog landed in the mailbox at here at Water Words World Headquarters. It’s full of games and equipment to teach people (mostly [...]

Environmental Communications Job: Freelance Writer

April 7, 2009

Earn a few extra bucks, even if you already have a steady gig: The Environmental Education and Training Partnership (EETAP) is seeking free lance writers with environmental education experience to [...]

USA Today: Bye Bye Landines. What Next?

April 6, 2009

Photo: ThenAndAgain via Flickr More signs of a society in the middle of a big transition. According to this story in USA, the number of households without landlines is about [...]

Imitated, Flattered, Not Pleased

April 4, 2009

Well they say imitation is the sincerest form of flattery, but I’m quite grumpy to see this textbook application of my environmental communication message method: It’s an advertising campaign from [...]

Environmental Communications Job in Massachusetts

April 2, 2009

The Mystic River Watershed Association seeks an outreach coordinator. They write: Successful applicants will be highly motivated, with a good working knowledge of how to create successful advocacy through education, [...]