When it comes to Americans’ knowledge, attitudes, and behaviors towards the environment, I am amazed at how environmental surveys and polls turn up so little change from year to year, or from place to place.
I just played the Ipsos “poll predictor” game, where you try to guess how other people respond to various survey questions. As you can see, I guessed wrong (outside the margin of error) about the number of U.S. women who would report they are conscientious about separating their recyclables from their trash.
Silly me, I should have dug into my own environmental survey and poll collection before guessing — I would have refreshed my memory that in 2002, the Roper Starch company conducted an environmental survey and asked Louisiana men and women if they “frequently recycle things such as newspapers, cans, and glass.” The answer: 42% of women and 39% of men.
That’s amazing if you ask me. Despite different question wording, a gap of 7 years, different survey methods (online vs. online), and sample composition (Louisiana vs. USA), the answers are within just a few percentage points of each other.
And that’s too bad… This blog is about what it takes to make those numbers rise!
Want to play the poll predictor game? Click the banner below to join the Ipsos panel. Disclosure: They will pay me $3 if you do.
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In most things there is some kind of cause and effect relationship. In most of the environmental issues we look at (FOG, Stormwater pollution, Ozone, LID, HAZMAT, SPCC, etc) there are cause and effect relationships. A general overiding cause is man yet we seem to approach solutions looking at the effects and trying to solve them without going after the cause.
I did my part and joined Ipsos so Eric could get his $3 referral. And in the process I’m learning a lot about surveys and maybe even will get a freebie prize one day if I wrack up enough points. Let’s invest in Eric’s continued succeess by all joining Ipsos!