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Shocking! Foolproof Photos are Cheap or Free

April 29, 2009

When I just started out as a young PR officer for a mid sized environmental think tank in the 1990s, photos were a big a deal. Buying stock photos was [...]

Environmental Communication Internship in DC

April 24, 2009

The National Wildlife Federation, which relies on media coverage to raise awareness about its conservation work, is seeking an environmental communications intern to help with “all related media relations activities, [...]

Environmental Writing: Awful Sign, Awesome Script

April 24, 2009

Whoa! Couldn’t these folks have come up with a better word than “excreta” for their sign? After all, the scriptwriters for the hilarious radio spot below didn’t have any trouble [...]

I Have A Weakness for the Ladies, Apparently

April 23, 2009

When it comes to Americans’ knowledge, attitudes, and behaviors towards the environment, I am amazed at how environmental surveys and polls turn up so little change from year to year, [...]

Washington Post: Facebook Fundraising Flops?

April 22, 2009

The Washington Post (the paper version, yes I still read it every day) ran a story this morning that caught my eye: “To Nonprofits Seeking Cash, Facebook App Isn’t So [...]

Water Awareness Video: Close, No Cigar

April 21, 2009

Here’s a video that has tons of potential — but doesn’t quite reach it. It’s an animation that depicts the horrific consequences that come from lack of access to clean, [...]

First Impressions Are Important — This Makes A Great One

April 20, 2009

I don’t know if anybody from Clean Water Action reads this blog or has ever attended my workshops — so I don’t think I get any credit for this fine [...]

Two for Your TiVO

April 17, 2009

Environmental advertising would improve considerably if the conservation community adopted the attitude of the two main characters in “Trust Me,” a weekly drama set in a high-powered ad agency and [...]