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March 24, 2009
So my obsession with the Google Keyword Research Tool continues. The term “make a difference,” recommended in the Water Words That Work method, gets almost three times the monthly search [...]
March 23, 2009
Simple actions lead to environmental awareness, and that leads to more significant actions down the road, that’s the vision behind the “Begin with Behavior” phase of the water words method. [...]
March 23, 2009
Environmental organizations endlessly wring our hands over the conflict between the economy and the environment — and put an awesome amount of effort into “proving” the economic benefits of nature [...]
March 20, 2009
Source: Bravina I have no opinion about the effectiveness or safety of the herbal supplement, “Bravina,” which the manufacturer claims reduces stage fright. But I’m pretty sure this advertisement is [...]
March 16, 2009
Photo courtesy AZRAINMAN via Flickr Put yourself in hot water with this job — a coalition of national environmental groups, working together to try prevent the planet from overheating, is [...]
March 16, 2009
The reason that so many advertisers are abandoning newspapers for electronic marketing is that they know what they get for their effort, and that’s why the industry is teetering towards [...]
March 14, 2009
Photo courtesy River Network Philanthropy journalist Todd Cohen has a point of view on how nonprofit organizations should respond to the economic situation: If they do not move quickly to [...]
March 13, 2009
News media — newspapers, TV, radio — are about the least effective way to reach and influence local officials about nature protection and pollution control, at least according to the [...]
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