Despite the economic turmoil sweeping the nation, online fundraising returns for nonprofit organizations actually grew by 3% in the fourth quarter of 2008 over the same period in 2007. And for 2008 as whole, the numbers were even higher. That’s according to a benchmark study from Convio, a leading provider of online fundraising services for environmental organizations and other charities.
Technology consultant Robert Weiner, an active member of the NTEN community, interpreted the results for the Frogloop blog this way:
People are still giving. Charities shouldn’t be afraid to keep asking. After all, the number one reason people cite for not donating is that they weren’t asked
So ask for money! Just do it! Don’t make excuses about the economy. And use the Water Words That Work message method to do so skillfully!
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