Toxics Action is hosting the “Environmental Action” conference in Massachusetts on April 4. Although their tone may be strident for you government employees out there who read this blog, they set a good example of beginning with behavior to craft strong communications and plan successful environmental campaigns. Here’s an excerpt from their announcement email. If you attend the conference you will…

Get advice for:
Interpreting test results – What do those numbers really mean for your health or your family’s health? Meet with an expert in hydrogeology or air toxins
Legal advice – Is a lawsuit worth it? Find out if you have the case to head to the courts.
Fundraising – Tailor your efforts for your specific campaign, and get the biggest bang for your buck.
Community Organizing – What strategy and types of tactics will be the most effective for reaching your goal?
How to Pass a Resolution – Don’t think the law protects you? Learn how to change the rules to ensure your health and safety.

Yeah, there’s a little shoptalk in there…hydrogeology???? But that’s a tiny blemish on an otherwise strong piece. Action-oriented language for an action-oriented event. If the conference is as good as the promo, then you’ll come away with lots of great advice to plan your next environmental campaign.

Click the link to register for the environmental action conference.